
Brands who chose BigCommerce over Shopify:


Shopify’s gated ecosystem charges you for “outside” solutions, adding up when you try to expand and constraining innovation as your business matures. Shopify monetizes its client base through proprietary technologies with additional costs for using “outside” solutions. This creates a gated ecosystem.

BigCommerce empowers you to choose the best-in-class solutions for your unique business needs on a platform that’s flexible enough to evolve as you reach new stages of digital maturity. BigCommerce provides open choice to partner with best-in-class solutions. This empowers a flexible, modern ecommerce ecosystem.
From limits to liberation.
Experience the difference between a platform that boxes you in — and one that sets your business free.
Feature
With Shopify
With BigCommerce
Ease of use
Beginner friendly with additional apps for added complexity
Easy-to-use features right out of the box that can be expanded to reach more complex business needs
Built in features and apps
Lean at the core of the platform, but many apps to add on
Robust features built into the core of the platform
Customization and developer flexibility
Customizable themes and APIs
Highly customizable with more control over themes, APIs, URLs, and more
Transaction and payment fees
Shopify charges additional transaction fees for anything other than Shopify Payments
BigCommerce does not charge transaction fees on any plan
Enterprise and large catalogs
Only Shopify Plus supports high scale and enterprise stores
BigCommerce natively has strong support for scaling, multi-storefront, headless, and B2B features
Multi-currency and international selling
Shopify has tools to support multi-currency stores
BigCommerce strongly supports multi-currency with multi-storefront offerings and geolocation
B2B and wholesale features
B2B selling is only supported on Shopify Plus or with added apps
BigCommerce has native and robust B2B features like an invoice portal, custom catalogs, and much more
“The question we asked ourselves was, ‘how do we find the quickest path to value? We didn't have 12 months to get things done, we had six months,” Naish recounts. We needed speed. We needed flexibility. We needed connectivity, but most importantly, we needed to demonstrate the viability of digital. BigCommerce had what we were looking for and it was cost effective, too.”
Luke Naish, Executive GM, Tradelink — Migrated from: Custom
“It was those two things, features and functionality, that really set BigCommerce apart from the pack and ultimately led us to replatform to BigCommerce.”
Joe Sharplin, Head of Ecommerce, AS Colour — Migrated from: Magento 1
“BigCommerce is geared towards developers, but it also has that entry point where you can just jump in and start using it. You don't need to rebuild or reinvent the wheel if you don't want to, which was the big selling point for me.”
Steve Shapiro, Director of Ecommerce and IT, Music Direct — Migrated from: DotNetNuke
“Whether through price lists, customized commercial quotes or tax support, BigCommerce’s native functionality and extensive partner app marketplace delivers the hybrid B2C and B2B capabilities we needed to tailor our site to our diverse audiences.”
Sean Flaherty, Marketing Director, US Cutter — Migrated from: COREsense
Meet buyer demands with a more intuitive, customizable platform. Our native solution B2B Edition makes it easy to build purchasing experiences as unique as your business.
Reach shoppers everywhere with optimized product feeds and improved return
on ad spend with BigCommerce + Feedonomics.
Scale beyond borders — your way. As you reach new levels of digital maturity, Multi-Storefront ensures you can seamlessly expand into new markets, regions, and channels.
Experience the freedom to design, build, and differentiate every element of commerce and bring your brand to life without ever needing to start from scratch.
Connect with the essential frameworks and tools you already trust with a best-in-class
Count on the industry’s most trusted experts for strategic migration, launch, innovation, and success support.
Shopify and BigCommerce may seem similar — but, in fact, they have two very different business models. Shopify heavily focuses on driving its proprietary services and thus acts as a payment gateway, a shipping and fulfillment provider and an email marketing service, all while still being an ecommerce platform.
In contrast, BigCommerce offers only one core product: its ecommerce platform. As a result, BigCommerce focuses all of its resources on building the best cloud-based, multi-channel solution in the industry. With Open SaaS, BigCommerce combines the best of a SaaS platform with API-enabled openness to give merchants more flexibility in customizations and integrations — while handling site maintenance and updates so that you can focus on growing your business.
At first glance, BigCommerce and Shopify’s plans can look fairly similar. A Basic Shopify plan costs $29 monthly, a Shopify plan costs $79 monthly and an Advanced Shopify plan costs $299 monthly, while a BigCommerce Standard plan costs $29 monthly, Plus costs $79 monthly and Pro costs $299 monthly.
However, unlike BigCommerce – which includes out-of-the-box functionality in its flat-rate pricing — Shopify relies on third-party apps, paid extensions and plug-ins to make up for gaps in native functionality, which can greatly increase your total cost of ownership once you add in all of the necessary apps for your online store.
In fact, Shopify requires a third-party app to achieve the 600 product variants, multiple option display types, wishlists and persistent cart — all of which can be done on BigCommerce natively.
While both BigCommerce and Shopify offer essential sales features such as basic shipping tools, multichannel selling and a customizable checkout, many of the sales features that are native on BigCommerce require a third-party app on Shopify.
With BigCommerce, merchants get all of these features out-of-the-box, which means you don’t have to download tons of apps for core store functionality.
BigCommerce supports up to 600 SKUs per product, multiple display option types, custom fields, manually specified prices in different currencies, price lists, quantity-based price breaks, wish lists and persistent carts.
For B2B customers, BigCommerce provides robust sales features including POS and ERP integrations and B2B-specific payment features through partners for reliability and performance.
Shopify has limited SEO customization and requires various third-party apps to reach feature parity with BigCommerce.
BigCommerce, however, offers robust SEO capabilities, giving you full control over your URLs, title tags, header tags and metadata.
These are some of the SEO tools we provide right out of the box:
As SaaS platforms, BigCommerce and Shopify are both PCI DSS 3.2 certified at Level 1 to protect against data theft and fraud. Both platforms also offer additional protective measures such as multi-layer security and automatic bug fixes.
When it comes to building and managing your ecommerce store, merchants using BigCommerce don’t have to worry about staying up to date and keeping their site secure. Since updates happen automatically, it's easy to always be on the latest version of BigCommerce.
Plus, there are no security patches or updates that require certified developers to install and manage. This gives non-technical merchants the ability to focus on core business activities rather than worry about the upkeep of their website.
Both BigCommerce and Shopify provide 24/7 customer support via phone, email and live chat, and both platforms also provide a help center, a community forum and video tutorials.
With BigCommerce, we provide fast, US-based support. On average, users are speaking to a live support person in under two minutes, and over 85% of issues are resolved on the first call.
Our support is a big reason why BigCommerce leads the industry in trust and customer satisfaction (TrustRadius, G2).
BigCommerce makes seamless migration easier with expert support. In our app marketplace, you’ll find a variety of apps dedicated to data transfer and migration services, or you can get in touch with our Data Migration Services team who can help you seamlessly migrate and launch your store on BigCommerce.
BigCommerce never adds transaction fees, and rewards your success by reducing the cost per order as you grow in volume. Shopify encourages you to use their proprietary payment gateway, and if you use a payment provider outside of their ecosystem, you’ll have to pay transaction fees.
Discover why more brands are leaving Shopify with a free demo today.
Our team will contact you within 24 hours for a discovery call to take you through a demo tailored to your specific business needs.