Email automation is the most effective way to engage in email marketing because it enables you to send out messages to your customers at designated times. Small-business owners don't have the time to send individualized messages to their customers. Using automation, they can save time by setting up the email platform to send messages when customers take specific actions. While automation sounds robotic, it actually allows business owners to develop closer relationships with their customers by maintaining effective communication and brand awareness.
There are very compelling reasons to invest in an email automation platform, such as iContact, MailChimp or Constant Contact.
Different businesses may have different workflows they wish to automate. Automated email campaigns can be complex or simple. Most platforms provide ways to set up workflows that will deliver messages based on more intricate steps taken by recipients.
The most frequent uses for email automation are: