Feedonomics Surface allows you to connect your BigCommerce store to advertising channels with a single, powerful solution. Simplify product feed management, automate your listings, and boost your sales — all without the technical hassle.
Currently available for BigCommerce customers only. Click here to activate now.

Complicated configuration
Manual, time-consuming processes
Limited ability to edit product info
Product disapprovals and warnings
Disjointed product information
Slow growth
Many poorly maintained apps
Set up in a few clicks with a simple interface
Automated feed build and data syncs
More control with data transformation tools
Error resolution dashboard
Structured listings and optimized data
Improved ROI and conversions
24/7 support and a single integration
Feedonomics Surface simplifies your entire feed management workflow in four simple steps.

Step 1
Activate Feedonomics Surface from the BigCommerce Channel Manager and link your Channel accounts in seconds.

Step 2
The app automatically categorizes and builds your product feeds. Just enable auto-sync to keep your product data and pricing perfectly in sync.

Step 3
Tailor your product listings to your ad campaigns, using simple data overrides or powerful transformation tools.

Step 4
Your products are now accurately listed, optimized, and ready to sell on Google Shopping, Facebook, and Instagram. Drive growth on more channels with less work!
Feedonomics is the best-in-class product feed management platform. With Feedonomics Surface, you get enterprise power in a budget-friendly solution. When it’s time to scale, upgrading to full-service feed management lets you hand off the daily tasks and stay focused on your big-picture strategy across hundreds of channels.
“The team has done a fantastic job organizing and optimizing our complex data while providing the global, always-available service we need for our business.”
Paul Mansour, Global Marketing Director at Dell
Whether you're just getting started or need advanced control, Feedonomics Surface has a solution for everyone.
Surface Basic
Free
Up to 100,000 SKUs
Free, simple connection to the most popular advertising channels with basic optimization tools. Best for small businesses that need minimal customization.
Included features:
Surface Retail
Starting at $29/mo
Up to 100k SKUs and 10 connections
Take the next step with advanced and powerful bulk optimization tools. Excellent for catalogs that need comprehensive control and advanced customization.
Everything in Surface Basic, plus:
Managed Service
Custom Pricing
Unlimited SKUs, Unlimited Channels
Fully managed, end-to-end service for feed optimization and channel syndication. Perfect for enterprise businesses, complex data needs, or teams looking for a partner.
Everything in Surface Retail, plus:
Price by the highest tier you need for SKUs or channel connections.
Surface Retail Plans:
One store linked to one channel = 1 connection.
Examples:
You can connect your store to ad channels in minutes.
Only upgrade when you're ready.
Yes! The Feedonomics Surface Basic plan is free and lets you connect to select advertising channels, use basic data optimization features, and list a large number of SKUs (100K). If you need it, the Retail plan provides a suite of advanced tools to significantly increase your optimization capabilities, reduce the time it takes to create and maintain quality feeds, and spur growth.
Just a few clicks from the BigCommerce control panel, and you can activate Feedonomics Surface. You will also need to authenticate into each channel you would like to list products to.
Feedonomics Surface currently only integrates with Google and Meta, but we are actively working on adding more channels soon.
A Feedonomics account will be made for you automatically — based on your BigCommerce store — once you activate Feedonomics Surface.
Using Feedonomics Surface won't change the product data in your BigCommerce store. After you've activated Surface, your BigCommerce product catalog will automatically sync to Feedonomics Surface. Once completed, you'll be redirected to the Feedonomics platform where you'll be able to see all of your products and their data, such as images, titles, price, and more. From there, you can make changes specific to each product feed you distribute to your selected channels.