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Feedonomics Surface

Drive growth on ad channels with reliable, optimized feeds.

Feedonomics Surface allows you to connect your BigCommerce store to advertising channels with a single, powerful solution. Simplify product feed management, automate your listings, and boost your sales — all without the technical hassle.

Currently available for BigCommerce customers only. Click here to activate now.

A three-step diagram showing the Feedonomics process: Connect, Optimize & Automate, and Sell.

The easiest way to sync your BigCommerce store with Google and Meta.

Without Surface

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Complicated configuration

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Manual, time-consuming processes

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Limited ability to edit product info

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Product disapprovals and warnings

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Disjointed product information

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Slow growth

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Many poorly maintained apps

With Surface

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Set up in a few clicks with a simple interface

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Automated feed build and data syncs

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More control with data transformation tools

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Error resolution dashboard

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Structured listings and optimized data

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Improved ROI and conversions

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24/7 support and a single integration

Set up Surface in a Snap

Four easy steps for better campaigns.

Feedonomics Surface simplifies your entire feed management workflow in four simple steps.

A user interface showing a dropdown menu for selecting an e-commerce channel, with Google selected.

Step 1

Connect to Feedonomics

Activate Feedonomics Surface from the BigCommerce Channel Manager and link your Channel accounts in seconds.

A user interface showing two loading screens for connecting to a BigCommerce catalog and optimizing product data for Google.

Step 2

Automate feed build and syncing

The app automatically categorizes and builds your product feeds. Just enable auto-sync to keep your product data and pricing perfectly in sync.

A user interface displaying product data for a t-shirt and a running shoe, with a popup showing an optimized title for the running shoe.

Step 3

Optimize your listings

Tailor your product listings to your ad campaigns, using simple data overrides or powerful transformation tools.

A user interface showing a running shoe product successfully synced with Google and Meta sales channels.

Step 4

Sell on more channels

Your products are now accurately listed, optimized, and ready to sell on Google Shopping, Facebook, and Instagram. Drive growth on more channels with less work!

Save time and improve campaign performance with Feedonomics Surface.

Upgrade to unlimited channels with full service management.

Feedonomics is the best-in-class product feed management platform. With Feedonomics Surface, you get enterprise power in a budget-friendly solution. When it’s time to scale, upgrading to full-service feed management lets you hand off the daily tasks and stay focused on your big-picture strategy across hundreds of channels.

Trusted by the biggest names in ecommerce:
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“The team has done a fantastic job organizing and optimizing our complex data while providing the global, always-available service we need for our business.”

Paul Mansour, Global Marketing Director at Dell

From free to full service, choose the plan for you.

Whether you're just getting started or need advanced control, Feedonomics Surface has a solution for everyone.

Surface Basic

Free

Up to 100,000 SKUs

Free, simple connection to the most popular advertising channels with basic optimization tools. Best for small businesses that need minimal customization.

Included features:

  • Automated feed build
  • AI product categorization
  • Scheduled syncs
  • Data overrides
  • Centralized error resolution
  • 24/7 chat support

Surface Retail

Starting at $29/mo

Up to 100k SKUs and 10 connections

Take the next step with advanced and powerful bulk optimization tools. Excellent for catalogs that need comprehensive control and advanced customization.

Everything in Surface Basic, plus:

  • Data transformation rules
  • Import external data files
  • Custom field mapping
  • Data validation
  • Bulk data overrides
  • Channel taxonomy guides

Managed Service

Custom Pricing

Unlimited SKUs, Unlimited Channels

Fully managed, end-to-end service for feed optimization and channel syndication. Perfect for enterprise businesses, complex data needs, or teams looking for a partner.

Everything in Surface Retail, plus:

  • Dedicated feed manager
  • Connect to 100s of channels
  • Proactive monitoring & alerts
  • Customizable sync & schedules
  • Custom label & promo support
  • Expert channel expansion guidance
  • Custom integration methods
  • A/B testing
  • 24/7 global FeedSupport

Price by the highest tier you need for SKUs or channel connections.

Surface Retail Plans:

  • $29/mo - Up to 1K SKUs or 2 connections
  • $49/mo - Up to 10K SKUs or 4 connections
  • $89/mo - Up to 30K SKUs or 6 connections
  • $199/mo - Up to 100K SKUs or 10 connections

One store linked to one channel = 1 connection.

Examples:

  • 2 stores connected to Google = 2 connections
  • 1 store connected to Google and to Meta = 2 connections

Try out Feedonomics Surface today.

You can connect your store to ad channels in minutes.

Only upgrade when you're ready.

Frequently Asked Questions

Yes! The Feedonomics Surface Basic plan is free and lets you connect to select advertising channels, use basic data optimization features, and list a large number of SKUs (100K). If you need it, the Retail plan provides a suite of advanced tools to significantly increase your optimization capabilities, reduce the time it takes to create and maintain quality feeds, and spur growth.

Just a few clicks from the BigCommerce control panel, and you can activate Feedonomics Surface. You will also need to authenticate into each channel you would like to list products to.



Click here to get started.

Feedonomics Surface currently only integrates with Google and Meta, but we are actively working on adding more channels soon.

A Feedonomics account will be made for you automatically — based on your BigCommerce store — once you activate Feedonomics Surface.

Using Feedonomics Surface won't change the product data in your BigCommerce store. After you've activated Surface, your BigCommerce product catalog will automatically sync to Feedonomics Surface. Once completed, you'll be redirected to the Feedonomics platform where you'll be able to see all of your products and their data, such as images, titles, price, and more. From there, you can make changes specific to each product feed you distribute to your selected channels.