A product being temporarily out of stock shouldn't mean losing the customer forever.

Back In Stock Wizard helps turn sold-out product pages into future sales opportunities by letting shoppers sign up to be notified when the products they want are available again.

When inventory is replenished, Back In Stock Wizard automatically sends a restock notification email that brings interested shoppers back to your store at the moment they're most likely to buy. At the same time, you gain valuable insight into which out-of-stock products customers are actively waiting for, helping you make smarter inventory and restocking decisions.

Add a "Notify Me" Form to Out-of-Stock Products

When a product is unavailable, Back In Stock Wizard can automatically display a subscription form on the product page.

Instead of hitting a dead end, shoppers can enter their email address and ask to be notified when the item returns.

Subscriptions are tracked automatically, so there's no manual list to maintain and no need for customers to keep checking the product page themselves.

Automatically Bring Shoppers Back When Inventory Returns

Once a subscribed product comes back in stock, Back In Stock Wizard can automatically send an email notification to the customers waiting for it.

The message includes the product information and can send shoppers directly back to the product page or even provide an Add to Cart button, helping shorten the path from notification to purchase.

Customize the Signup Form to Match Your Store

The storefront subscription form can be customized to fit your brand and theme.

Control elements including:

• Heading and supporting text

• Button text and colors

• Input field styling

• Confirmation messages

• Font sizes and colors

• Custom images

• Custom CSS

• Custom JavaScript

Changes can be previewed as you make them so you can see how the form will look before publishing it.

Customize Your Restock Emails

Back In Stock Wizard includes a customizable email builder with live previews.

You can control the subject line, store name, logo, messaging, product information, pricing, stock information, buttons, footer links, colors and more.

Choose whether to include a direct product link, Add to Cart button, product description and other information, then send yourself a test email before notifications go out to customers.

See Which Products Customers Want Back

Back-in-stock requests aren't just email addresses. They're valuable demand data.

The Products dashboard shows which products customers are waiting for and how many active subscriptions each one has, giving you another source of information when deciding what to reorder first.

Instead of guessing which sold-out products are costing you the most potential sales, you can see where actual shoppers are waiting.

Track Subscriber and Email Activity

The dashboard gives you an at-a-glance view of your back-in-stock program, including:

• Total subscribers

• Products being tracked

• Notification emails sent

• Email open rates

• Engaged subscribers

• Bounces and unsubscribes

You can also follow individual activity such as new subscriptions, notification emails, opens, clicks and unsubscribes.

See Your Top Performing Products

A Top Activity by Product report shows which products are generating the most restock interest and email engagement.

See active subscribers, messages sent, open rates, clicks and recent activity for each product so you can quickly identify where customer demand is strongest.

Complete Subscriber History

View active subscribers currently waiting for products as well as historical subscriptions that have already been notified, expired or unsubscribed.

Subscriber activity also shows when messages were sent, opened or clicked, along with bounces and opt-outs.

Send Notifications From Your Own Domain

Want restock messages to come from your own domain instead of a generic sending address?

Back In Stock Wizard supports custom email domains with DKIM, SPF and DMARC configuration, helping your notifications maintain consistent branding and proper email authentication.

Built for BigCommerce Multi-Storefront

If you use BigCommerce Multi-Storefront, Back In Stock Wizard lets you control the subscription widget independently for each storefront.

Enable it everywhere, use it only on selected storefronts, or manage each one separately from the same app.

Import and Export Subscriber Data

Need to move existing back-in-stock subscribers into the app?

Import subscriptions in bulk from CSV using customer email and product information.

You can also export active subscriber data whenever you need it for reporting, analysis or use elsewhere.

Optional Daily Activity Reports

Keep up with demand without logging into the dashboard every day.

Optional daily reports can email one or more recipients a summary of Back In Stock Wizard activity on the schedule you choose.

Stop Letting Sold-Out Products Become Dead Ends

Customers who land on an unavailable product have already shown interest in something you sell.

Back In Stock Wizard gives them an easy reason to come back while giving you valuable insight into exactly which products shoppers are waiting for.

Turn temporary stockouts into another opportunity to recover the sale.