About Sniper Gang Apparel

Snipergang is an apparels Shopify Store associated with Kodak Black. It Sells Official Licensed Merchandise to the Wrapper's huge fanbase. With 30k Traffic Monthly, they retail one of a kind niche clothing line.

The Objective

Besides onboarding new subscribers rapidly and regularly, Sniper Gang Apparel also wanted to boost their conversion rate. A high-churn rate was to be eliminated as well.

Challenges

The onset of COVID-19 plummeted site visitors drastically.

The brand saw new customer sign-ups at less than 1%. Its core challenges were;

• Capturing first-party subscribers rapidly

• Reducing high customer churn

• Uplifting revenue and customer retention.

Solutions

Wigzo's patent-pending double-tap SMS technology came in as a spot-on solution for Sniper Gang's situation. A seamless opt-in pop-up that redirects to an auto-filled SMS onboarding offer.

Then, the user can consent to avail the discount and send their info to the e-commerce brand via SMS.

Strategy

Wigzo implemented its Double-tap SMS engine along with a recommendation based on their customer analytics. Sniper Gang then ran a discount code for customers who signed-up. The captured subscribers will then be led into different sales nurturing buckets.

Tech stacks, Wigzo features, and functions used –

Wigzo's patent-pending double-tap SMS technology.

Results

Within a short period, Sniper Gang apparel registered 3000+ customer sign-ups along with fantastic sales outcomes – all during the pandemic.

About Ethos Watch Boutiques

Ethos Watch Boutiques is one of the most coveted retailers for luxury watches in India. They sell high-end luxury watches from brands like Rolex, Omega, Rado, and Breitling which are popular amongst businessmen, hobbyists and collectors.

The Objective

Capturing more subscribers via the website, converting them and retaining them with personalized engagement.

Challenges

Despite their popularity, Ethos faced two challenges on their e-store. First was gaining more subscribers and converting them into paying customers. The second was retaining those customers with better on-site engagement.

Solutions

Wigzo solved the above challenges for Ethos with;

• Web Push Notifications – To onboard more customers without letting them exchange their personal information. This lead to higher opt-ins and 12% boost in the CTR with personalized push campaigns.

• Wigzo Exit Intent – Ethos was experiencing high bounce rate for site visitors that automatically led to loss of sales. However, Wigzo's exit-intent campaign helped Ethos predict visitor exit intentions and triggered personalized offers for them to convert them in the last possible moment.

Strategy

The core strategy for Ethos Watch Boutiques revolved around 1:1 personalization and timely interactions with their customers. The strategy served two-fold purpose of adding more subscribers with contextual push notifications and minimizing site exit with Wigzo's exit intent.

Tech stacks, Wigzo features, and functions used –

• Web Push Notifications

• Exit Intent Campaigns

Results

Ethos garnered 7% increase in sales with 2.2k conversions on exit intent itself!