E-Commerce Marketing Automation & Omnichannel Personalization for Your Brand
Hundreds of e-commerce brands pop-up everyday. They compete online to discover, acquire and retain more customers. Amidst this fierce competition, your e-tail business must stand out in terms of personalization and customer experience to ensure sustained growth.
Wigzo's AI-based marketing automation and e-commerce intelligence allow you to do just that within a single dashboard.
How does Wigzo work?
Wigzo allows marketers to discover, engage, convert, analyze and retain the most profitable e-commerce customers.
You can automate and align marketing communication over Email, SMS, Push Notifications, WhatsApp, On-site and social channels for a 360-degree personalized experience.
When to use Wigzo for e-commerce business?
Wigzo is essentially an 'all-in-one' growth solution for e-commerce brands. Some of its real-world use cases include;
Building first-party customer database
Creating smart customer segments for hyper-personalized communication
Reducing high customer churn-rate
Combating cart abandonment & recovering lost sales
Pushing more sales via digital channels
Nudging and fast-tracking website users in their conversion journey
Sending mass broadcasts (Via SMS, Email & WhatsApp)
Minimizing user bounce rate via exit intent
Managing entire CRM with advanced analytics over a single dashboard
Omnichannel Marketing Personalization & Engagement
Personalize and automate critical email campaigns, SMS campaigns, WhatsApp communication, Push notifications, and on-site pop-up banners with Wigzo.
E-Commerce Intelligence Engine
Analyze all your e-commerce customers data within a single dashboard. Keep track of conversion funnels, context and customer activity in real-time.
Smart Segments for Hyper-Personalized Customer Experience
Create customer segments based on geolocation, demographics, psychographics, products purchased, cart value and purchase frequency. Communicate personally to every segment and grow engagements.
Visual Automation Flow Builder
Create customer user automation flows and optimize every user journey with the state-of-art drag and drop builder.
SMS Magic Link & Broadcasts
Create SMS Magic links and place them on your digital channels. As soon as the users click them, they are greeted with a pre-filled SMS screen. They can then subscribe to your brand by sending that message.
You can also generate a scannable QR code for your Magic links and place them on visual touchpoints like in-store banners, product packaging, website and so on. The users can scan them and subscribe to your brand.
Sniper Gang Apparel snipes a staggering 124% revenue lift with Wigzo’s Double-tap SMS
Snipergang is an apparels Shopify Store associated with Kodak Black. It Sells Official Licensed Merchandise to the Wrapper's huge fanbase. With 30k Traffic Monthly, they retail one of a kind niche clothing line.
Besides onboarding new subscribers rapidly and regularly, Sniper Gang Apparel also wanted to boost their conversion rate. A high-churn rate was to be eliminated as well.
The onset of COVID-19 plummeted site visitors drastically.
The brand saw new customer sign-ups at less than 1%. Its core challenges were;
Capturing first-party subscribers rapidly
Reducing high customer churn
Uplifting revenue and customer retention.
Wigzo's patent-pending double-tap SMS technology came in as a spot-on solution for Sniper Gang's situation. A seamless opt-in pop-up that redirects to an auto-filled SMS onboarding offer.
Then, the user can consent to avail the discount and send their info to the e-commerce brand via SMS.
Wigzo implemented its Double-tap SMS engine along with a recommendation based on their customer analytics. Sniper Gang then ran a discount code for customers who signed-up. The captured subscribers will then be led into different sales nurturing buckets.
Wigzo's patent-pending double-tap SMS technology.
Within a short period, Sniper Gang apparel registered 3000+ customer sign-ups along with fantastic sales outcomes – all during the pandemic.
Ethos sees 7% more Swiss Watch sales with Wigzo’s web push & exit intent
Ethos Watch Boutiques is one of the most coveted retailers for luxury watches in India. They sell high-end luxury watches from brands like Rolex, Omega, Rado, and Breitling which are popular amongst businessmen, hobbyists and collectors.
Capturing more subscribers via the website, converting them and retaining them with personalized engagement.
Despite their popularity, Ethos faced two challenges on their e-store. First was gaining more subscribers and converting them into paying customers. The second was retaining those customers with better on-site engagement.
Wigzo solved the above challenges for Ethos with;
Web Push Notifications – To onboard more customers without letting them exchange their personal information. This lead to higher opt-ins and 12% boost in the CTR with personalized push campaigns.
Wigzo Exit Intent – Ethos was experiencing high bounce rate for site visitors that automatically led to loss of sales. However, Wigzo's exit-intent campaign helped Ethos predict visitor exit intentions and triggered personalized offers for them to convert them in the last possible moment.
The core strategy for Ethos Watch Boutiques revolved around 1:1 personalization and timely interactions with their customers. The strategy served two-fold purpose of adding more subscribers with contextual push notifications and minimizing site exit with Wigzo's exit intent.
Web Push Notifications
Exit Intent Campaigns
Ethos garnered 7% increase in sales with 2.2k conversions on exit intent itself!
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