Holiday Ideas & Strategies

2020 Guide to Holiday Planning

Beatriz Estay / 1 min read

A successful holiday strategy is the key to competing during the busiest time of year. Add in this year’s surge in online shopping due to the global pandemic and suddenly, your ecommerce holiday strategy has become more important than ever.

That’s why we’ve put together a 2020 holiday guide to help set you up for success this season. Our chronological, month-to-month guide will give you exclusive access to the insider tips, proven tactics and expert advice you need to create an award-winning strategy.

Plan For The Holidays, Month-by-Month

Our chronological planning guide provides a deep dive to prepare your business for a holiday season unlike ever before. But first, you’ll want to mark these key holiday shopping dates.

holiday calendar 2020

In the 2020 Guide to Holiday Planning we’ll discuss all of the following points; at its conclusion, you’ll be ready to craft an award-winning holiday strategy.

Here’s a sneak peek at what our holiday guide has to offer.

August: Customer and User Experience

Early planning is essential. Learn how to evaluate your ecommerce store and what you need to optimize to deliver an unforgettable online experience.

September: Selling, Shipping and Fulfillment

To execute on a great customer experience strategy, you’ll need a clear plan on where to sell your products and how to ship and fulfill orders.

October: Marketing and Promotions

Create holiday magic and spark customer joy with tactical ways to connect your brand to the season — and incentivize customers to shop.

November: Customer Service and Support

Major holiday shopping dates are right around the corner. Learn how to equip both your business and your customers with adequate support.

December: Reporting and Analytics

Learn how to measure the performance of your promotions and campaigns and plan for 2021.

What are you waiting for? Download the 2020 Guide to Holiday Planning and unwrap everything you need to succeed.

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Beatriz Estay

Beatriz Estay

Beatriz is a Small Business Content Marketing Specialist at BigCommerce and the fashion and lifestyle influencer behind The Letter Bea, an Austin, Texas based blog. She holds a B.A. in Communication and Sociology/Anthropology from Lake Forest College and specializes in ecommerce, marketing and merchandising strategies, influencer and branding work, and social media. When she's not curating content, Beatriz loves to travel the world, share her journey with Type 1 Diabetes, and find Austin's most Instagram friendly spots.

View all posts by Beatriz Estay

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Get ready to conquer retail’s busiest time of year

Unlock proven tips, tactics and expert advice for a successful holiday season.