Ecommerce Marketing / Enterprise Ecommerce

5 ways to use Rich Pins and Pinterest to increase your store’s engagement

Chris Apollo Lynn / 1 min read

This week, Bigcommerce announced Pinterest Rich Pins integration. It makes it simple for customers to see information like real-time pricing, inventory availability and a “Buy this” link to their product images. It also sends an email to the Pinterest user when the price of a product they’ve pinned goes down. Of course, these are all great reasons to incorporate Rich Pins into Product Pages–but did you know that Rich Pins can go beyond the Product Page to increase engagement and sharability with your customers? Currently there are five types of Rich Pins that allow you to include more detailed information inside Pinterest:

Product Pins

Shares real-time pricing, availability and information on where to purchase. They even notify shoppers when the price drops on their favorite items. Obviously this is the perfect fit for ecommerce, and now you can quickly enable them for your Bigcommerce store.

Article Pins

Features the headline, author, feature image and story description. If your store generates press coverage, gets bloggers reviews or has an blog, this is an engaging way to share that content with additional context.

Place Pins

Includes an interactive map, address and phone number. This is a great fit if you have a brick-and-mortar location, but it can also help with your event or product marketing. For example, if you have an artisanal jewelry store, you could showcase the places where your pieces are made or promote a craft fair where you’ll have a booth.

Recipe Pins

Features ingredients, cooking times, dietary filters and more. These are an ideal way to interact with customers if you sell cookware and kitchen appliances, plus health, fitness, decor and lifestyle products.

Movie Pins

Shares ratings, cast members and other reviews when images shared from Netflix, Flixster and Rotten Tomatoes. While this may seem like a niche pin, it’s perfect for stores selling movie paraphernalia or pop culture merchandise. Ready to ramp up your social media marketing with Rich Pins? For more in-depth Pinterest tips and success stories, download our FREE guide Selling With Pinterest Guide.

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