Brick and Mortar Sales

Traditional Retail Meets Ecommerce: Your Guide To Running A Successful Brick-And-Click Business

Beatriz Estay / 2 min read

Traditional Retail Meets Ecommerce: Your Guide To Running A Successful Brick-And-Click Business

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Table of Contents

Chapter 1 Why (and How) Brick-and-Click Retailers are Finding Success Chapter 2 10 Steps to Quickly Creating Your Ecommerce Website + 8 Key Integrations to Consider
Chapter 3 Bridge Your Offline and Online Sales With The Right POS System Integration For Your Business Chapter 4 How to Promote Your New Online Store
Table of Contents

    In today’s climate, selling online has never been more important.

    Between growing ecommerce sales, dynamic changes in consumer behavior (and preferences), and the state of the economy — bridging the gap between your brick-and-mortar and the famed internet can be a catalyst to success for your business.

    Now, growing a business online doesn’t happen overnight — but, contrary to popular belief, you can launch your online storefront quickly.

    With the right plan and approach in place, you can easily transcend your offline functionality to an online platform. And, perhaps, even optimize and enhance your customers’ experience while doing so.

    We know this project can feel daunting, which is why we’ve put together the ultimate bricks to clicks guide, so we can offer guidance from step one to the finish line.

    From IRL to URL.

    From bricks to clicks.

    It’s time to introduce your brick-and-mortar to the internet — and it starts right here, right now.

    Guide Overview

    The following guide breaks down the process of expanding your business online.

    We will discuss all of the following points through the chapters of this guide; at its conclusion, you’ll know how to successfully merge your business to the online world.

    Here is an overview of our guide:

    1. Why (and How) Brick-and-Click Retailers are Finding Success.

    You know online commerce is booming — but, maybe you’re on the fence about making the jump online. In this chapter, we are outlining why and how brick-and-click retailers are finding success on the world wide web. Plus, we’ll even share a couple of successful customer stories for your inspiration.

    2. 10 Steps to Quickly Creating Your Ecommerce Website + 8 Key Integrations to Consider.

    Once you’re committed to joining the online commerce community, we’ll guide you step-by-step how to create your online store — fast. When completing this project, you’ll want to think about the kind of details that can make or break your business, like number of SKUs and shipping weight. These will play key roles in determining how to set up your online store.

    3. Integrating Your POS System to Your Online Store.

    Any brick-and-mortar retailer knows the importance of a POS system. But, how do you integrate them into your ecommerce business? This chapter will help you understand ecommerce POS system integrations and help you determine if you can utilize your current POS system or if you need to start from scratch.

    4. How to Promote Your New Online Store.

    Your store is up and running — but the journey doesn’t end there. It’s important your business takes the necessary steps to building your online presence. We’re talking search engine optimization, advertising, email marketing, and more. Get all of the essentials you need to build a successful marketing strategy.

    What are we waiting for? Let’s get started.

    Want more insights like this?

    We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Don’t miss a post. Sign up for our weekly newsletter.

    Table of Contents

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      Beatriz Estay

      Beatriz Estay

      Beatriz is a Small Business Content Marketing Specialist at BigCommerce and the fashion and lifestyle influencer behind The Letter Bea, an Austin, Texas based blog. She holds a B.A. in Communication and Sociology/Anthropology from Lake Forest College and specializes in ecommerce, marketing and merchandising strategies, influencer and branding work, and social media. When she's not curating content, Beatriz loves to travel the world, share her journey with Type 1 Diabetes, and find Austin's most Instagram friendly spots.

      View all posts by Beatriz Estay

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