Closed Beta Opportunity: Microsoft Ads for Feedonomics Surface

Feedonomics Surface provides a streamlined, budget friendly solution for creating and managing product listings on Google and Meta. We’re excited to announce that users of Feedonomics Surface can sign up for our closed beta for connecting with Microsoft Ads starting on December 15, 2025. Additionally, closed betas for Pinterest Ads and TikTok Ads will be available in early 2026.

A new channel for your products

Feedonomics Surface for Microsoft Ads helps you to create and manage a product feed using your BigCommerce data, and connect to Microsoft’s Merchant Center. This integration is particularly valuable because the Microsoft Advertising Network offers broad visibility for both paid ads and free product listings:

Paid Campaigns

If you are just getting started with Microsoft Ads or looking to streamline your current feed management, Feedonomics Surface allows you to manage all feeds from a central location. This helps you to move faster and optimizes your impact across the entire Microsoft Advertising Network, including sites like Copilot, Bing, AOL, Yahoo, DuckDuckGo, Ecosia, MSN, Microsoft Start, Microsoft Edge, and Outlook.

Free Listings

The app also helps you take advantage of free product listings in the Bing Shopping tab. Products displayed in the dedicated unpaid section of the Bing shopping tab offer you wider exposure and free clicks. By making it easy to keep these listings current, Feedonomics Surface helps you maximize impressions to a wider audience, which can ultimately increase your click-through and conversion rates without an ad spend.

Feedonomics Surface for Microsoft Ads also comes with several powerful features:

• Seamless Integration with Microsoft — Automatically generate compliant product feeds directly from your BigCommerce store, optimized for high-performing campaigns.

• Rapid Listing Setup — Get your products listed on Bing Shopping and across Microsoft’s advertising network in minutes, accelerating your time to market.

• Simplified Feed Management — Our intuitive interface guides you through the process, ensuring a smooth and efficient setup for your Microsoft Advertising presence.

• Data Accuracy — Ensure your product information is always up-to-date and accurate on Microsoft, using automated synchronization with your BigCommerce store.

• Product Categorization — Let our intelligent FeedAI technology automatically categorize your products for optimal performance on Microsoft Ads.

• Error Reporting — Gain clear visibility into product feed errors and resolve them efficiently by editing or transforming data directly in the platform, all without altering your original BigCommerce listings.

• Rule-Based Optimization — Smart rules are automatically applied to meet specific Microsoft Advertising requirements and are optimized for high-performing campaigns. Note that adding custom rules to optimize for your unique business goals is a feature available on the Retail version of Feedonomics Surface.

How do I sign up?

The closed beta for Microsoft Ads is available for all current users of Feedonomics Surface. To request participation, submit the Early Access survey that appears in the Feedonomics Surface app or contact our support team.

After your form submission has been reviewed and approved, you will receive an email from our Product team letting you know that the Microsoft Ads channel is available in your Surface app. They will also provide instructions for setting up the channel and listing your products.

The final word

Microsoft Ads is our newest addition to a growing list of available channels in Feedonomics Surface. In the coming months, stay tuned for closed beta opportunities for Pinterest Ads and TikTok Ads.

Feedonomics Surface makes it easy to take control of your product data, reduce wasted ad spend, and unlock new growth opportunities. Expand the reach of your products and apply for the Microsoft Ads closed beta today!