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You’ve got an online store, sure, but what does that tell your customers or clients about YOU, the person? Yes, you “sell” “stuff” during the day, but what do you do when you’re not in the office or warehouse? Do you travel? Do you have hobbies? Do you like teaching others? Whatever you do, you should find a way to connect your hobbies or interests to your customers so they can become a part of your inner circle.
“Why would I want to mix my personal and professional lives?” I hear you ask. Well, people buy from people, not companies. It doesn’t matter if you’re selling $10 widgets or $50,00 enterprise software – you need to make a personal connection somewhere along the line. If you don’t, you and your business or online store will appear “faceless” to prospects, which can result in less sales and less word-of-mouth marketing for your business.
Let me give you an example. We provide ecommerce software, but that’s not all we do. We go above and beyond in both a pre-sales and post-sales context to really help BigCommerce store owners when they get stuck or want to learn more about selling online – anyone with a BigCommerce store (free or paid) can call us and ask for help and we’ll happily help them however we can. We also have this blog as well as our YouTube channel (which has had close to 300,000 views) and Twitter account. We also setup regular get togethers, send our monthly newsletters and use client feedback to shape the future direction of our products.
Can you see how these simple activities can help people feel a better connection with our brand and company? If you’ve started a business purely to make money then you’re out of luck. If you’re not absolutely passionate about helping your customers solve a problem then you’ll be out of business within a few months. You need to go above and beyond having a good website, product, sales team and follow up process if you’re going to get customers talking about you and really connecting with your brand.
If you think writing a blog, posting on Twitter, or recording a video for your customers is a waste of time then think again. Beyond educating them, you’re connecting with them in a way that your competitors probably aren’t. You’re building top of mind awareness, which means prospective clients or customers will think of YOU when they’re in the market to buy what you sell, and isn’t that what we as business owners want?
I’d recommend spending one FULL day each week working on your efforts to connect with your customers or clients. Plan and create great, education blog posts. And tweets. And YouTube videos. And webinars. And face-to-face meet ups. Nothing replaces the value of a personal connection, and once you’ve made that connection the value proposition you offer cannot be easily replicated by your competitors.
So, how are you going to connect with your customers or clients beyond a pure profit motive? Leave a comment or post a question below if you’d like advice. We’ve used the simple strategies in this blog post to attract over 40,000 customers in under 6 years, and I know they’ll work for you too. The trick is consistency and value – make sure you add value to your potential customer’s/client’s lives whenever you reach out to them. It’s really that simple. Just ask yourself “Would I share this blog/tweet/video with my friends?”. If the answer is no then don’t post it.
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