Meet Feedonomics Surface: A New, Free Solution to Connect Your Store to Ad Channels

For years, Feedonomics has helped global brands like Samsung and Puma optimize their product listings across hundreds of channels. Now, that same technology is available in a streamlined, budget-friendly solution designed to scale with merchants all the way from self-service to full service.

Feedonomics Surface makes it easy to get your products in front of more shoppers, by connecting your BigCommerce store to critical advertising channels. At launch, Google and Meta are the immediately available integrations, and we have more channels on the way. 

Surface will eventually replace the legacy native integrations as a more reliable and stable solution that helps merchants save time, improve performance, and grow.

Eliminate manual feed building, poor data quality, and inaccurate listings, and instead experience the benefits of automated syncs, optimized listings, and easy error resolution. Whether you're launching your first ads or scaling a growing catalog, Feedonomics Surface is built to meet your needs today and grow with you tomorrow.

Feed management for modern merchants

The launch of Feedonomics Surface represents a major step forward in bringing scalable, reliable feed management to growing ecommerce businesses. It brings the trusted technology behind Feedonomics into a simplified solution, tailored for merchants who want more control without a lot of hassle.

Instead of juggling multiple apps or troubleshooting broken integrations, BigCommerce merchants can:

• Use one platform to connect to Google and Meta, with more channels on the way

• Turn on auto syncing to keep listings always up-to-date

• Automate tedious tasks like categorization and feed builds

• Troubleshoot errors quickly from a single, intuitive dashboard

• Change product information with simple overrides or advanced transformation tools

• Access 24/7 support 

Surface gives merchants access to the tools they need today, while offering a clear path to advanced support and services as their needs evolve.

Solving real-world feed management challenges 

Feedonomics Surface eliminates the headaches associated with multichannel growth. When sending product data from their stores to other channels, merchants experience several common pain points:

1. Limited control over feed data. Merchants need to adjust product titles, pricing structures, and variant formats to match channel requirements. Surface provides built-in tools that allow for granular adjustments — no developer required.

2. Manual feed uploads and disjointed data. Relying on spreadsheets or manual uploads creates mismatches and delays. Surface automates the feed build and data syncing directly from BigCommerce, ensuring consistency and saving time.

3. Managing complex product data: Surface allows merchants to optimize their product data by enriching titles and descriptions, filling in attributes, and managing parent-child relationships to customize how variations are displayed and sent to channels, enabling cleaner listings and improved shopper experiences.

4. A lack of visibility into errors. Many merchants aren’t aware of data issues until after their ads are impacted. With Feedonomics Surface, errors are surfaced in an intuitive dashboard, helping merchants not only fix problems faster but also uncover gaps in their core product data.

Designed to grow with your business.

While Surface offers a powerful free tier, it doesn’t stop there. As your business scales, so do your feed management needs. Surface supports that growth with advanced features like:

• Supplemental data sources

• Bulk data overrides

• Advanced data transformation tools

• Custom data mapping

• Seamless upgrades to full-service Feedonomics support

Whether you're a one-person operation or scaling a growing catalog, Surface adapts to support your goals.

How to get started with Feedonomics Surface

Managing product feeds shouldn’t feel like a second job. If you’re selling on BigCommerce and want your catalog live on additional sales channels — without spreadsheets or custom scripts — Feedonomics Surface streamlines the entire workflow in four straightforward steps.

Step one: Connect

Activate Feedonomics Surface from the BigCommerce Channel Manager and link your Channel accounts in seconds.

Step two: Automate

Surface automatically categorizes and builds your product feeds. Just enable auto-sync to keep your product data and pricing perfectly in sync. 

Step three: Optimize

Tailor your product listings to your ad campaigns, using simple data overrides or powerful transformation tools.

Step four: Sell 

Your products are now accurately listed, optimized, and ready to sell on Google Shopping, Facebook, and Instagram. Drive growth on more channels with less work!

The final word

Feedonomics Surface isn’t just another integration — it’s a strategic advantage for BigCommerce merchants ready to elevate their multichannel selling. By bringing enterprise-grade capabilities into a streamlined, accessible solution, Feedonomics Surface helps merchants take control of their product data, reduce wasted ad spend, and unlock new growth opportunities.

If you've ever felt held back by your feed tools, now's the time to explore what modern feed management can look like.

Try Feedonomics Surface free today and see how better data leads to better results.