Google is proud to announce the new Google Shopping app built by the Google team for BigCommerce.

The app removes all complexity in setting up your Google Shopping feed. Automatically verify your business, setup your product feed, and start selling immediately with zero developer resources needed.

This is the first launch of a new Google product: ecommerce platform feeds. These feeds now connect directly to your store’s backend for increased product variant and price accuracy, reliability and marketing scalability.

The bottom line for ecommerce marketers is less time spent on setup and clean-up, and more time spent on optimization to increase sales.

Google Shopping is an Absolute No-Brainer for Any Ecommerce Business

“Google Shopping is an incredibly cost effective way for us to reach new customers on long-tail search terms and recapture visitors that have found Man Crates through one of our primary marketing campaigns,” says Sam Gong, co-founder of Man Crates.

“It’s helped tens of thousands of customers find the gift they were looking for and contributed hundreds of thousands of dollars in revenue to our business. It’s well integrated with BigCommerce, incredibly easy to setup, and easy to measure and manage on an ongoing basis. It’s an absolute no-brainer for just about any ecommerce business.”

Google Shopping is well integrated with BigCommerce, incredibly easy to setup, and easy to measure and manage on an ongoing basis.

Sam Gong, Man Crates

In the past, store owners or digital marketers had to dig through and edit HTML on their sites to provide Google the necessary domain verification that allows a store access to Google’s AdWords platform (under which Google Shopping exists).

Then, once the store was verified, the owner or marketer had to create an FTP feed of their products for the information to flow properly into Google’s Shopping engine.

If either of these steps proved too difficult or time consuming, one of two things would happen:

  1. The owner or marketer would call upon a third party platform to list products for them –– costing the brand thousands of dollars.
  2. The owner or marketer would simply not list their products on Google Shopping –– some 25% of merchants gave up in steps one or two of the previous experience.

“100% of people who install the app now will be able to set it up in two clicks,” says Anthony Guarino, Strategic Business Development at BigCommerce.

Sell More on Google Shopping

Google Shopping has tripled our revenue stream bringing in customers we never knew we could market to.

Peter Baseio, Organic Munchkin

“Google Shopping allows our products to be listed in a more natural format, increasing brand awareness for our niche market and increasing revenue,” says Peter Baseio, founder and CEO of Organic Munchkin.

“Emphasizing an image-based ad allows our product to skip the traditional methods and fortify our strengths through direct marketing. It has tripled our revenue stream bringing in customers we never knew we could market to. Since we already are listed high in Google search rankings organically, this allows us to target visually the top of the search rank as well.”

Reliable & Scalable: Why Google Sought Out BigCommerce’s Ecommerce API

“We sought out BigCommerce because of their robust catalog API,” says James Summerfield, technical lead at Google. “The ability to sync large, complex catalogs to Google Shopping in a matter of minutes makes our integration with BigCommerce both reliable and scalable.”

BigCommerce Product Tours

Every week, BigCommerce’s Solutions Engineers host a 30-minute demo of the BigCommerce platform. Sign up to see new products and integrations like this one in action.

In November 2015, Google and BigCommerce began working together to build the most reliable and scalable ecommerce selling experience through Google Shopping. Google needed a robust API to test a new hypothesis: online sellers need more accurate technology to eliminate the manual work behind creating a successful brand.

We sought out BigCommerce because of their robust catalog API.

James Summerfield, Google

You’ve seen many of Google’s tests on this hypothesis play out over the course of the last year with their public emphasis on mobile optimization, local search superiority, and creating a more secure web with HTTPS.

Ecommerce platform feeds are the newest of Google’s efforts to better empower buyers and sellers of online goods. By connecting directly with the backend of a store, these feeds will be able to automatically pull the proper and most updated variants, price points, inventory levels and images for all goods from that site.

Of course, creating such a feed was no easy feat. It required an extensive API, allowing for hundreds of calls per second with zero disruptions. Google found their solution in BigCommerce’s V3 Catalog API.

Get Started Now

For BigCommerce merchants who have not set up a Google Shopping account. You can do so now and earn the $100 free credit to begin advertising on the platform.

For merchants already using Google Shopping, this new app supports all variants and automatically makes updates to your feed based on the updates you make to your products on your site.

Begin using the new Google Shopping app now, just in time for the holidays. Get more expert insights and tips on how to even further optimize your Google Shopping campaigns here.

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