BigCommerce News / Ecommerce Marketing / Product News

Ready, Set, Blog: Built-in blogging comes to Bigcommerce

Eddie Machaalani / 1 min read

Blogging has become an absolute marketing must-do to drive traffic, improve your SEO and credibility and, ultimately, increase your sales. In fact, we’ve found that Bigcommerce clients who blog bring in up to double the revenue of those who don’t. Blogging is officially a Major Deal.

That’s why I’m very happy to announce that blogging for your Bigcommerce store just got super easy thanks to our new built-in blog. It’s streamlined and easy to use while giving you all the tools to create and publish great content and boost your traffic and sales.

Blog text editor

Easy writing and editing

We’ve built a new rich text editor that has the word processing features you need to write beautiful posts, including text formatting, HTML markup, and image and video embedding with drag-and-drop support. If you’ve ever used WordPress, Tumblr or even Microsoft Word, you’ll feel right at home.

Built-in social sharing

We’ve made it dead simple to let your readers share your awesome posts with the world. There’s no need to mess with widgets: we’ve included the most popular social services like Facebook, Google+, Twitter, LinkedIn and more.

Blog social sharing

A seamless experience for your shoppers

Your blog is styled just like your site so it fits right in. And you don’t have to deal with managing multiple domains and login details for your store and blog; you’ll handle everything right from your Bigcommerce control panel.

Write now, publish later

Have to run before finishing your latest post? We’ve included full support for drafts so you can keep it on ice until it’s perfect. And all drafts have a preview URL that gives coworkers, friends or anyone else you want a sneak peek.

All the usual suspects

We’ve baked in other must-have blogging features that you need to be successful, including:

  • SEO metadata and optimized URLs
  • Comments by Disqus
  • Support for multiple authors
  • Tags for organization by topic
  • A mobile-optimized version if you’re using one of our mobile themes

Ready to start using the new blogging feature to produce killer content that’ll keep people coming back for more? If you’re new to Bigcommerce, log in to your Bigcommerce control panel and go to Web Content > Blog and start writing. Existing clients: Log in and you’ll see a blue banner at the top inviting you to check out blogging.

And keep an eye on our own blog over the next few weeks for some best practices and other tips on how to blog like a pro. Happy blogging!

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