BigCommerce News / Product News

Ready, Set, Blog: Built-in blogging comes to Bigcommerce

Eddie Machaalani / 1 min read
Table of Contents

    Blogging has become an absolute marketing must-do to drive traffic, improve your SEO and credibility and, ultimately, increase your sales. In fact, we’ve found that Bigcommerce clients who blog bring in up to double the revenue of those who don’t. Blogging is officially a Major Deal.

    That’s why I’m very happy to announce that blogging for your Bigcommerce store just got super easy thanks to our new built-in blog. It’s streamlined and easy to use while giving you all the tools to create and publish great content and boost your traffic and sales.

    Easy writing and editing

    We’ve built a new rich text editor that has the word processing features you need to write beautiful posts, including text formatting, HTML markup, and image and video embedding with drag-and-drop support. If you’ve ever used WordPress, Tumblr or even Microsoft Word, you’ll feel right at home.

    Built-in social sharing

    We’ve made it dead simple to let your readers share your awesome posts with the world. There’s no need to mess with widgets: we’ve included the most popular social services like Facebook, Google+, Twitter, LinkedIn and more.

    A seamless experience for your shoppers

    Your blog is styled just like your site so it fits right in. And you don’t have to deal with managing multiple domains and login details for your store and blog; you’ll handle everything right from your Bigcommerce control panel.

    Write now, publish later

    Have to run before finishing your latest post? We’ve included full support for drafts so you can keep it on ice until it’s perfect. And all drafts have a preview URL that gives coworkers, friends or anyone else you want a sneak peek.

    All the usual suspects

    We’ve baked in other must-have blogging features that you need to be successful, including:

    • SEO metadata and optimized URLs
    • Comments by Disqus
    • Support for multiple authors
    • Tags for organization by topic
    • A mobile-optimized version if you’re using one of our mobile themes

    Ready to start using the new blogging feature to produce killer content that’ll keep people coming back for more? If you’re new to Bigcommerce, log in to your Bigcommerce control panel and go to Web Content > Blog and start writing. Existing clients: Log in and you’ll see a blue banner at the top inviting you to check out blogging.

    And keep an eye on our own blog over the next few weeks for some best practices and other tips on how to blog like a pro. Happy blogging!

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    Eddie Machaalani

    Eddie Machaalani

    Eddie Machaalani is the co-founder and co-CEO of Bigcommerce. His passion for helping small businesses grow led him to launch Bigcommerce alongside company co-founder Mitchell Harper, starting with $20,000 in credit card debt. The company has grown more than 100% year-over-year, raised $70 million in venture capital and helped over 50,000 businesses sell nearly $2.75 billion worth of goods. Eddie is a Pearcy NSW Entrepreneur of the Year and finalist for the 2013 Ernst & Young Entrepreneur of the Year and BRW Entrepreneur of the Year.

    View all posts by Eddie Machaalani

    54 comments on “Ready, Set, Blog: Built-in blogging comes to Bigcommerce

    1. Jesse on

      I have a WordPress website it ranks on the 5th page of Google for “seo minneapolis”. I want to build relevant blog post to give it a boost. I also need to get a shopping cart for my services. Do you think your platform will integrate with my site with out conflict?

    2. on

      I’m chiming in to add that I would also like to have existing WordPress blogs be able to be imported to the Bigcommerce blog platform.

      Also, the blog really, REALLY needs categories!…. and tags. and the ability for us to edit metadeta ourselves easily like the Yoast SEO plugin for WordPress allows.

      …..also, separate folders for images would be great. having one huge “content” folder that isn’t subdivided is not so good for my image-heavy site :(

    3. Umar Mehmood on

      Can you please tell me how to display BLOG CATEGORY or TAGS links on blog page? As you were saying this will be fixed soon. :) @julie_neumann:disqus

    4. Jessica Malnik
      Jessica Malnik on

      @racquetpoint:disqus: Thanks for the support case number. We’ll look into it and will reply back to your case.

    5. Racquet Point on

      Hi, yes I have, it is the same shortname. I already have a ticket number : 01914024.
      On some other themes/templates the fields appear, but not on the template that I’m currently using.

    6. Jessica Malnik
      Jessica Malnik on

      @racquetpoint:disqus: I see what you mean. This could be caused by a couple different reasons.

      I. Double check your Disqus shortname. Have you set one up here? And, does it match exactly the one that you typed within the blog settings section of your control panel?

      2. Are you using the same Disqus shortname for multiple sites? For example, your BC blog and Tumblr? If so, I’d recommend creating unique shortnames for each as that could potentially cause some commenting conflicts as well.

    7. India Stone on

      Agreed with ISCcoilovers. This so-called ‘blog’ in no way functions like any modern blog I’ve ever seen. I manage numerous websites from WordPress to enterprise-level CMS’s. Really, it’s a static page that you must manually populate links / thumbnails / snippets every time you add a new blog post. You may as well just create a regular new page, title it ‘blog’ and it’s the same thing.
      There’s no way to use categories or tags (they still don’t work) or organize your content in any way unless done completely manually (touching each presentation page, every time there’s an update to the blog). If you are expecting a “wordpress-style” (quoted from the Big Commerce user manual) – i.e. dynamically-updated pages that automatically pulls in snippets / thumbnails of your most recent post, allows you to browse the blog by category or ‘tag’ (which takes you to a ‘page not found’), you will be sorely disappointed. After watching several videos on YouTube about ‘work-arounds’, I learned there really is no true work-around – it’s simply hand-coding your new stuff from recent posts onto this new page we’re calling ‘blog’. Really?! I’m absolutely blown away… 2002 called – it wants its CMS back!

    8. Jessica Malnik
      Jessica Malnik on

      @MaileU:disqus: You are using one of our older themes. While the blog feature is available, you may need to tweak the styling a bit in your template files yourself.

      If you need help, we would recommend posting a question in the design section of our community forum.

    9. ngehani on

      Another option is the ability to simply show the wp blog content integrated on the same page as the big commerce blogs via some sort of API/plug-in or customization?

    10. Jessica Malnik
      Jessica Malnik on

      @danoleson:disqus: Unfortunately, we don’t have a way to bulk import and also backdate old posts at this time. If you have a lot of traffic to your WordPress blog at this time, you might want to keep it linked as a subdomain at this time.

    11. Dan Oleson on

      Hi Julie,

      I am in the same boat as “ngehani” above. I have a blog built out in WordPress for my site at and would love to use the built-in blog feature moving forward but would prefer not have to maintain two blog platforms. Please let us know when/if an import feature will be enabled.

      Thank you!

    12. Jessica Malnik
      Jessica Malnik on

      Hi James, we are actively looking into adding categorization in the near future. Thanks for the constructive feedback.

    13. Jessica Malnik
    14. James on



      After X amount of blog posts – does the blog home category automatically go into ‘pages’ to spread posts out?

      (i am looking at page upload time if it grows over time without page breaks)

      I am also looking at the “recent posts” chart on the right hand side and wonder how it will look after a few hundred posts – so categories would be great!


    15. Julie Neumann
      Julie Neumann on

      Unfortunately we don’t support imports at this time. For SEO purposes, I would recommend leaving the old blog up, linking to your store blog and adding fresh content to the new one. You could even rehash your most popular old posts with a new twist.

    16. ngehani on

      Glad to see integrated blogging make it into BigCommerce. Is there a way to import all my historical blogs from WordPress to get it all started?

    17. Marchelle Wilson on

      I did add a blog post. I am an amateur, so I am happy. Is there a way to add my blog as a page instead of just seeing it at the bottom of my webpage.

    18. Jessica Malnik
    19. Dan Broughton on

      There’s no pre-existing blog page. If I type /blog on the end of the main website address, I get:

      * Not Found
      * The page you were looking for appears to have been moved, deleted or does not exist.
      * This is most likely due to:
      * An outdated link on another site
      * A typo in the address / URL

      When I view the blog item, from the link in the admin system, the URL appears as rather than

      I can confirm that:
      1. The Blog Visibility is “on”
      2. The item is Published

      To be honest I don’t yet want the blog visible to the public, but would like the ability to do so when needed. Can you help?

    20. Jessica Malnik
      Jessica Malnik on

      Make sure you have no webpage named blog – or whatever your built-in blog display url is. If you have a second page called blog (maybe from an existing blog), you will need to rename it.

    21. Jessica Malnik
      Jessica Malnik on

      Depending on how established your Blogspot blog is, you may want to continue using it. Then, just go to Web Content in your control panel. Create a new webpage. Then, select “a page that links to another website or document.” Then, add your blogspot blog in there. This will link your blog to your store.

      Now, if you do decide to scrap your Blogspot blog, you can setup 301 redirects (Setup and Tools–> 301 redirects) redirecting all your old blog links to your new blog. If you do decide to go this route, you may experience some short-term SEO losses. This should rebound within a couple of months, assuming you have 301 redirects setup correctly.

    22. Dan Broughton on

      Thanks for the feedback. I did create a test blog item and made it visible. I can only assume that I must have previously modified the template to prevent the blog link – it doesn’t seem to appear. I’ll take a look at the templates and see if I can work it out.

    23. Jessica Malnik
    24. Dan Broughton on

      Sorry, stupid question but how do I make this visible within my website? I.e. a link to /blog/? Do I have to add in via the template files? It’s a while since I used your system so have kinda forgotten how the main/footer menus are managed! Thanks!

    25. Julie Neumann
      Julie Neumann on

      It sounds like Matt Cutts is now saying www. and shop. and blog. all share the same juice and authority., regardless of subdomain, gets and shares the SEO benefits. But a lot of people on Moz aren’t convinced that everything is equal yet, and Google certainly is a bit of a black box. I’m sure the safest bet is still to blog in a subdirectory wherever you want the juice.

    26. Vinny Foreman on

      Hi Julie thanks for the reply… I suppose I was more thinking from the perspective that you have a website that has a subdomain pointing at BC i.e. then you have a main website at but i suppose all the link juice and domain authority will go to

    27. Julie Neumann
      Julie Neumann on

      Sorry to hear you are unhappy. I understand your frustrations, but we do have many clients who are excited to get started with the first version of this feature. As I said above, we do have improvements on the way, and we will continue to share client feedback with the product team. In the meantime, you still have the option of blogging with a subdomain on a dedicated blogging platform, giving you the SEO benefit as well as more advanced tools. Google’s Matt Cutts recently confirmed this approach has no negative impact on your SEO, so it is a matter of preference –

    28. Julie Neumann
      Julie Neumann on

      Hi Vinny, the built-in blog feature should have a positive effect on your SEO since Google will see a regular stream of fresh original content on your site. Plus more content to distribute and link to. According to recent updates from Google’s Matt Cutts, blogging on a subdomain or a subdirectory should give you equally solid SEO: It looks like the emphasis is shifting to quality of content, regardless of where it is hosted, over the old SEO games.

    29. Julie Neumann
    30. Ed Greig on

      Hi Julie, can we create tagged RSS feeds from these blogs (i.e As with Tumblr or is this an upcoming feature?

    31. ISCcoilovers on

      So the product was in no way ready to be released, because as it stands its not a blog. Its just a reskin of the previously used news system. Why not just actually build something that is worth releasing instead of always releasing some half baked features that you have to ask the product team for tips and tricks. aka work around and hacks to make it function more like a blog because its not a blog. why even try if you are not going to have categories or tags? How else are we supposed to organize the articles or even set them up for SEO? It seems your product team pushed out a unfinished joke of a blog to the sales force to make sound like the next best thing. It lacks every major feature that would make this even be a real blog. its simple a news article page with a url breadcrumb /blog.html… Little less play time in the offices and a little more work would go a long way. Heck higher some Indian programmers off and get some actual work done. I see you guys added a san fran office with all these employees you would think some progress on the broken or missing core features would get some headway.

    32. Julie Neumann
    33. Julie Neumann
      Julie Neumann on

      This is a first release, which is still opt-in but now available to all clients who want to turn it on. Several improvements, including additional design and SEO features, are coming in the next couple weeks. Unfortunately tags and categories are going to take longer, but those are on a short list of prioritized features. I have asked our product team for tips and tricks for this version, and we’re starting to see some interesting experiments in the wild, so please stay tuned.

    34. ISCcoilovers on

      Sooo.. How do the tags on the BC blog work? Are these real tags? Is this as good as it gets or will there be more improvements? I was told this was a beta version and was not getting pawned off to the entire BC user base as a real blog, its clearly just a reskin of the new system and not really a blog is it?

    35. Julie Neumann
      Julie Neumann on

      We hear you Yumi. We have improvements already in the works, and we’ll see if we can get additional resources or feedback from the product team to help you make tweaks on your own. Good luck launching your blog!

    36. Yumi Miyanishi on

      I’ve been wanted to start to blog for my e-commerce website. I’m so glad you introduced me your blog feature, however it’ll be nice to have option to design blog page a little more attractive!

    37. Jessica Malnik
      Jessica Malnik on

      @brandonhoe:disqus : Thanks, Brandon! We’re glad that you are digging the new blog feature. Blogging is supported across all themes. However, if you have some customizations, you may need to make some tweaks to your template. As for Google Authorship, we do have plans to add in this functionality in the near future.

    38. Julie Neumann
    39. brandonhoe on

      This is really cool! Happy to see you guys respond to our requests for this feature. I have two questions about this:

      1. Will blogging be supported across all themes?
      2. Will it be easy to associate Google Authorship with the blogging platform?


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