Today, BigCommerce is excited to announce the general availability of Facebook Shop for all BigCommerce merchants. The new Shop section is an important enhancement to a business’s Facebook Page, allowing merchants to now merchandise and showcase their products directly on Pages.
“Social commerce is helping retailers translate engagement into revenue, which is a great opportunity in the fast-moving retail industry,” said Tim Schulz, chief product officer at BigCommerce. “Consumers spend a considerable amount of time browsing and interacting with social networks, and now retailers have an organic path for shoppers to visit their stores.”
BigCommerce now successfully integrates with best-in-breed partners to ensure all merchants can sell effectively across multiple sales channels. These partner integrations include those with Facebook, search engine optimization leader Google for increased product discoverability with Google Shopping Feed and the synchronization of online and offline selling with the industry’s only dual-sync Square integration.
Facebook Shop for BigCommerce Merchants
To give a bit of backstory, Facebook created Pages for businesses to build their brand, provide business information, publish relevant content and generate followings. The Facebook Page evolved to put the business’ best foot forward, but still lacked a clear way to showcase products. Business owners had to hack together photo albums of products or they intermittently posted products in their timeline, because there was no static place to go to discover the products they sell.
Now, with more than ne billion visitors to Pages every month, Facebook is making a prominent, dedicated Shop section on Pages where merchants can feature their products and create collections of products (e.g. “fall collection,” “gifts for him,” etc) to increase product discoverability for the nearly 50% of people who visit the social network to actively look for products.
“Selling through Facebook represents an additional channel to help new customers discover our brand, drive awareness for our products and increase traffic to our store,” said Tanya Keller, community manager for Native Union. “Adding Facebook to our business was simple to setup and we now have control over creating and displaying collections on the Shop tab with the products we’re most focused on promoting to prospective customers.”
How Facebook Shop Works for BigCommerce Customers
Merchants can select products within their BigCommerce store to send to the Facebook Merchant Area, and from there create product collections they want to feature in their Facebook Shop section. When a Facebook user sees a product they like in the Shop section, they can click on it and be directed to the product page on the merchant’s site to complete the purchase or continue exploring other products.
With this new functionality, merchants can now:
- Showcase products: Make it easier for visitors on your Facebook Page to discover your products
- Drive increased traffic: Allow shoppers to click through to your product pages and checkout on your site
- Provide a curated experience: Create collections of products around customer interests to spark demand
- Easily upload your inventory to Facebook: Select the products to feature in the Shop section and push them to Facebook right from BigCommerce Control Panel
The new Facebook Shop is an improved experience over existing third-party Facebook Store apps because it works on mobile devices versus only on desktop. Facebook reports that more than half a billion people access Facebook solely through mobile devices, making the case for the mobile showcasing of products. The Shop section on Pages also provides a subscribe feature, where customers can receive notifications from stores when additional products and collections are published.
Looking to drive brand awareness and increase sales from Facebook Advertising? Check out our Complete Guide to Advertising on Facebook.
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