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How customers shop and purchase from online merchants is changing dramatically. Think about your own personal shopping experience this past holiday season. Odds are you did something new that also felt like a natural extensive of your daily routine — you used a mobile device to make a purchase.
And you were not alone. Mobile shopping is not just an evolution of online shopping, it’s a revolution. In 2013, PayPal processed $27 billion in mobile payment volume. That’s double the 2012 total and over six times the amount of mobile payments processed in 2011. According to a recent InMobi study, 83 percent of consumers who use a smartphone or tablet plan to make a mobile purchase this year. This isn’t a trend you want to miss. The mobile shopping revolution has arrived, is your store ready?
If you already use Bigcommerce, the underlying technologies needed to provide your customers with a fantastic mobile shopping are already built into your e-commerce platform. Bigcommerce provides beautiful reactive and mobile-optimized themes so your products look wonderful and are easy to add to your shopping cart. That means you don’t have to put much effort into attracting and converting shoppers on smartphones and tablets. Add the right payment gateway to the mix and you’ll have a winning mobile strategy. PayPal has made optimizing the checkout and payment experience super simple. The same PayPal Express Checkout you use on your website streamlines mobile payments down to seconds, which is critical to converting customers on the go.
Why is quick and easy checkout so important? The reasons consumers abandon online shopping carts are often amplified on mobile devices – they don’t have their credit card on them, they are concerned about security or they get frustrated using their thumbs to painstakingly type in their shipping address, billing address and card details. With PayPal, consumers just have to enter their username and password, review their order and make their purchase.
Check out our video on how mobile is changing the way we shop for insights on how the right tools can create an experience your customers will love. And don’t forget to add PayPal Express Checkout to your store for a fast, secure checkout experience that drives more sales.
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