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Think Burberry, Alexander McQueen, Prada — then you’ll begin to see the inspiration for our latest theme, Runway. The use of blacks and deep charcoal tints provides an elegant contrast against clean white space, giving this design the high-end look that your brand warrants.

The minimal, sharp styling is intended to put a greater focus on what’s most important — your product images. Subtle interactions and animations help add extra life and slickness to the design while giving your brand a polished, sophisticated look.

While this theme is intended for fashion and apparel stores, it would work nicely for a variety of verticals.

In the words of one of the world’s foremost international male fashion models, Derrick Zoolander, this theme is “so hot right now!”


For a more in-depth look, check out the Runway demo.

Key features

  • A four-column grid for an uncluttered look and larger images
  • Elegant, sophisticated typography
  • A new set of social media icons specially designed for this theme
  • Uses the new carousel feature — a great way to showcase products, promotions and events

Perfect for

  • Apparel & Clothing
  • Beauty & Cosmetics
  • Jewellery & Accessories
  • Wedding & Bridal
  • Gifts & Speciality

How to get it

To use Runway for your store, just log in to your control panel, navigate to Design and click “Apply this template.” If you haven’t upgraded to our latest version yet, you’ll need to do so to use any of the new themes.

All you have to do is:

1. Log in to your Bigcommerce control panel.
2. Click the “Try it now” link on the blue bar at the bottom of the screen.
3. From now on, you’ll be using the new control panel and have access to the new themes.

Leave a Comment
  • I’m in the process of switching to this theme; it’s the first thing I’ve seen that will work perfectly for my gallery business. I love the clean look and especially the way you’ve rendered the ProductList. I’m just blown away by how good the product images look without the product info cluttering everything up.
    Now, a question: how do I size my images to fit perfectly within the ProductImage box? I can’t seem to make it work without having white space. Thanks for any help you can offer.

  • First of all, I would like to say that this theme is beautiful. Excellent job. We are looking forward to fully implementing this theme into our new online shop.

    We are having one small issue with the image sizing, and have been unable to figure out what cause is.

    If you look at a sample product here (, you will see a white border at both the top and bottom of the main product image. Also, the additional images listed below the main product image have white space on each side of the actual photo (in the thumb). How can we correct these two issues?

    Otherwise, this theme has been flawless!

    Thanks in advance for your help.

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