Chapter 9 Norelco Popularizes Stop-Motion Animation

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When Norelco began using animated advertisements to sell their electric shavers and other personal grooming products in the 1960s, animation as a media form was neither particularly advanced, nor appeared regularly on television.

Into the 1970s, however, Norelco’s Christmas spots became one of the indications that the holiday season had truly arrived.

Famously featuring Santa Claus sledding on an upturned razor attachment, Norelco not only produced an advertisement which would be familiar for decades to come, but pioneered one of the earliest uses of animation to market to adults.

They did so partly by employing some of the most advanced animation at the time.

In fact, the ads were so successful that, when they aired during animated Rankin/Bass programs, viewers were often unsure as to what was a formed part of the show and what was merely advertising.

 

norelco holiday campaign shaving advertisement

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Once established, later versions of the ad focused less on Santa’s journey and spent more time displaying products to customers. By then, of course, the format of the advertisement was instantly recognizable and associated with the Norelco brand.

In more recent years, the ad has been developed to incorporate newer animation technologies such as CGI, retaining its familiar structure and commitment to quality animation.

Holiday Marketing Takeaway

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Table of Contents

Intro150 Years of the Best Holiday Campaigns
Chapter 1 The Genesis of Holiday Window Displays
Chapter 2 Macy’s Thanksgiving Day Parade Brings Spectacle to the Season
Chapter 3 How Coca-Cola Invented The Father of Christmas (Or did they?)
Chapter 4 Budweiser Celebrates the End to Prohibition
Chapter 5 Montgomery Ward Employee Invents Rudolph the Red-Nosed Reindeer
Chapter 6 Campbell’s Soup Speaks to the ’50s Housewife
Chapter 7 Mr. Potato Head Becomes First Toy Ever Televised
Chapter 8 NORAD Tracks Santa’s Journey Around the World
Chapter 9 Norelco Popularizes Stop-Motion Animation
Chapter 10 Kentucky Fried Chicken for Christmas? Why You’ll Eat KFC in Japan
Chapter 11 Folgers Advertises the Intangible
Chapter 12 Hershey’s Holiday Bells Defy an Ad Agency
Chapter 13 Coca-Cola’s Polar Bears Humanize Global Warming
Chapter 14 Coca-Cola’s Christmas Fleet Brings Truckloads of Cheer
Chapter 15 M&M’s Stumble Upon Santa –– No One is Left Standing
Chapter 16 Starbucks Red Cups Spark Consumer Salivating (and Controversy)
Chapter 17 Target Keeps it Simple with Their Black Friday Catalog Focuses on Price
Chapter 18 Pampers Silent Night Raises $40 Million for Charity
Chapter 19 Give a Garmin Hits on Travel, Humor and Holiday Stress
Chapter 20 John Lewis Focuses on Storytelling Over Brand
Chapter 21 Macy’s Believe Campaign Raises $10 Million, Involves Schools
Chapter 22 American Express Small Business Saturday Supports Local
Chapter 23 Apple Misunderstood Campaign Makes Technology and Family a Priority
Chapter 24 REI’s #OptOutside Campaign Bucks Tradition