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Now Available: Promotion Code Manager for Bulk Coupon Code Creation

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On August 1, 2025, we released the Promotion Code Manager in the App Marketplace. This new app allows you to automatically generate multiple coupon codes at a time and apply them to a single promotion, making it easier than ever to engage your customers.

Optimizing your coupon promotions

There are some situations where you may wish to have multiple unique coupon codes for a single promotion. For example, you can improve exclusive offers for members or loyalty program participants by offering a bespoke code to each customer. Having multiple coupon codes can also simplify the creation of affiliate promotions, which are invaluable for tracking purchases from various marketing channels or influencers. 

The Promotion Code Manager provides a user-friendly interface for creating and managing multiple codes on coupon promotions, providing a user-friendly alternative to generating coupon codes in bulk via the API.

Using the Promotion Code Manager

You can install the Promotion Code Manager directly from the App Marketplace. After installation, locate the Promotion Code Manager within the AppsMy apps area of your BigCommerce control panel.

The Promotion Code Manager lists all of your existing coupon promotions; however, it does not support legacy coupon codes. Click Manage next to a promotion to generate coupon codes for it.

Promotion Code Manager promotion list

Specify the number of coupon codes you want to generate—up to 2 million at a time. You can also configure the behavior of your generated coupon codes, like setting the maximum number of uses for each code or adding a prefix to all of them.

Coupon code generation preferences

The generated coupon codes are available in a CSV file, which you can adjust further before importing it to your coupon promotion. Once imported, the coupons are ready to be shared and used on your storefront.

The final word

The Promotion Code Manager empowers you to configure your ideal promotions experience by providing a powerful, yet user-friendly, UI solution for quickly creating multiple coupon codes for a single coupon promotion. This means less time on manual tasks and more time focusing on what you do best: growing your business.

Ready to take your coupon promotions to the next level? Try the Promotion Code Manager in the App Marketplace today!