Most Popular Reads
- How To Write Product Descriptions To Grow Sales [Samples Below]
- PCI Compliance: What It Stands For, How to Achieve It and Avoiding an Audit (Checklist included)
- 15 Google Shopping Campaign Tips to Make More Money While Spending Less
- 28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales
- 55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth [Downloadable Tracker Included]
Update: BigCommerce 7 has been released. Get full details here.
As our quality assurance team put their finishing touches on our next release (now officially called BigCommerce 7), I wanted to share a few screenshots with you and talk to you about the release – which has been almost 6 months in the making (of course we’ve still pushed out new features and updates every 2 weeks during that time!).
Revamped & Expanded Product Options
With BigCommerce 7 we’ve really improved on product options (what we currently call variations), because we know how important they are to your merchandising efforts. In the screenshots below you’ll see that product options have been completely redone. They’re now easier, faster and more flexible. You can create 11 different option types: checkbox, date, file upload, multi-line text, radio button, dropdown, rectangle, numbers only, product list, color swatch and text field.
Also, instead of huge sets of product combinations, you can simply setup smart rules, such as “When Size=L OR Size=XXL, Add $5 to Price & 0.2LBS to Weight”. You can also create unique SKUs based on options. I’m pleased to say that BigCommerce 7 has better functionality regarding product options than both Amazon *and* Zappos (the two stores I consider leaders in product merchandising via options)!
Variations are now called options – and here’s how you create one (such as Color, Size, Style, etc)
Here’s a color swatch option (see the last screenshot to see how it looks in-store)
After creating a set of options, we assign them when adding or editing a product on the “Options” tab
We can create a unique SKU based on a combination of option values
We can also create rules to make adjustments to price, weight, photo, etc based on selected options
Here’s how this product looks in-store with options applied. Notice the color swatch and rectangular size option?
iContact Email Marketing Integration
BigCommerce 7 also includes integration with iContact, our recommended email marketing solution for BigCommerce clients.
You can setup rules to add/remove newsletter subscribers to your lists and also customers based on which category/brand/product they’ve purchased. You can then setup email promotions and autoresponders to market to them – powerful stuff. All BigCommerce clients get a 30 day free trial of iContact too.
Please note that Mailchimp *is* still supported.
iContact integration settings for both newsletter subscribers and customers
New Control Panel Design
Finally, we’ve revamped the design of the control panel. At first it was subtle, but as we started playing with different fonts, gradients, menus and panels, we decided to go all in and completely revamp it.
One big change you’ll notice in the first screenshot below is that once you’ve completed the 7 steps in “Let’s Get Your Store Open For Business”, a new dashboard called “Now Let’s Promote Your Store to the World” will appear. It includes 6 steps to get the most out of the marketing tools built right into BigCommerce.
The streamlined dashboard with the marketing promotions wizard
We’ve removed the explanatory text in the drop down menus because we felt it was hard to read
Notice the blue search bar and the eye and star icons which represent visible and featured settings for products
When you scroll down the page the main navigation elements move with you – notice the gray bar along the top?
Release Date & Upgrade Options
We’ll be rolling BigCommerce 7 out to new stores only starting in the next few days. We anticipate making the upgrade available to existing clients in the next week or so. We will of course keep you informed via the blog and our Facebook page, so make sure you’re a fan.
Less Development. More Marketing.
Let us future-proof your backend. You focus on building your brand.