Zogics Scales to New Heights with BigCommerce

SOLUTION

A multi-brand business, built on a single platform.

Zogics didn’t just migrate to BigCommerce — they scaled with it. 

What began as a single storefront has grown into four distinct brands, each running on its own BigCommerce Enterprise instance: Zogics, Ardent Fitness, The Cleaning Station, and Amenie. 

The brands operate independently, with their own teams and P&Ls, but are united under one Enterprise contract and a shared strategy. That structure gives Zogics the flexibility to move fast within each business, without losing cross-brand alignment.

Even more impressively, Zogics uses BigCommerce as a full-fledged order management system, powering invoice workflows, GSA accounts, and an 8,000-SKU catalog.

“It’s not just online transactions,” Jeff explained. “We’re managing our GSA customers and our corporate customers, which are all Net 30, paid-by-invoice customers, and tax-exempt organizations. We’re maximizing all of BigCommerce’s offerings, making it easier for our team to manage everything.” 

The result: four brands, thousands of SKUs, and one platform that keeps everything moving.

Harnessing native B2B tools.

Independent gyms, studio owners, and national fitness franchises are Zogics’ most loyal customers. Corporate accounts, government and GSA buyers, hospitality and lodging, and DTC shoppers make up the rest of their customer base. 

Zogics uses BigCommerce price lists and customer groups to tailor pricing by customer type. This setup ensures every buyer sees the right pricing without manual overrides, coupon codes, or duplicate SKUs.

Corporate accounts see pre-negotiated rates. GSA and government buyers access contract-specific pricing. Fitness centers and hotel chains get bulk discounts on the products they order most often. For DTC shoppers, standard pricing applies automatically at checkout.

By pairing price lists with customer groups, Zogics can offer personalized pricing at scale — all from a single product catalog. 

“We use price lists and customer groups a lot. And that just makes the job so much easier for our team to manage,” shared Stripp.

The right partners and tools, all in sync. 

Zogics doesn’t just plug in tools. They build systems that talk to each other: a tech stack where every integration plays a specific role in driving growth and streamlining the experience for both customers and their team. 

First, it starts with Mira Commerce, a BigCommerce agency partner with deep platform expertise. Mira supports Zogics across all four stores, helping the team move fast, stay flexible, and solve challenges without added complexity.

“Mira Commerce has been amazing. We’ve worked with them for years, and their team is just phenomenal,” remarked Stripp.

In addition to Mira, Zogics works closely with several key technology partners. Stripe powers fast, secure transactions. HubSpot aligns sales and marketing. Klaviyo delivers targeted email campaigns. ShipperHQ manages complex shipping logic, including multi-address orders and custom rates. Redo helps optimize site performance, and Noibu monitors and resolves ecommerce errors to protect the customer experience.

With BigCommerce at the center, Zogics has a stack that scales — and partners that make it feel effortless.

“BigCommerce has done a great job being open so we can tap in when we need to — with APIs and things like that. Ultimately, our partners help us achieve many different things,” said Stripp.

Staying visible in the age of AI search.

Zogics is adapting to the next evolution in product discovery, where AI-powered search platforms increasingly influence how buyers research and choose products.

With control over product-level schema, the team can structure product data in a way that makes it easier to surface across AI-powered search engines, without relying on extra tools or complicated workarounds.

BigCommerce gives Zogics the flexibility to manage and optimize structured data in the backend, supporting emerging practices like generative and answer engine optimization. To further strengthen performance and future-proof their storefront experience, the team is preparing to migrate to a headless architecture using BigCommerce Catalyst and Makeswift, with Feedonomics planned to support richer product data distribution over time.

“BigCommerce gives us the ability to work with that schema on the product level. It's a game-changer because if we didn't have that, we wouldn’t show up,” remarked Stripp.

Behind the scenes, they’ve layered Looker Studio dashboards to monitor how often they appear in AI results, track growth, and uncover opportunities in real time.