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Anytime a brand has an strong social following on Twitter, Pinterest or Facebook, the buy now features turn that marketing – which is already effective – into something that is now transactional. That’s a powerful opportunity for companies to embrace.

— Brent Bellm

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October 7, 2015

Social Media Gets Retailers’ Help to Make Users ‘Buy Now’

Twitter announced that it is working with Bigcommerce's small and medium business customers to help them sell their products on Twitter. Bigcommerce brings thousands of small- to medium-sized retailers to the deal; those business owners will now be able to sell their products directly from organic and promoted Tweets. Read More

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