Leo Castro, VP Product Marketing and Brand at BigCommerce, discusses how ecommerce merchant can generate higher business returns by selling across multiple channels and still maintain a consistent brand experience for their customers.
BigCommerce announces that it has added Amazon Pay to enable retailers to deliver a faster checkout for their Amazon customers.
BigCommerce Chief Product Officer Jimmy Duvall examines the current security landscape and discusses the business value and impact of site security for small and growing businesses.
New data from cyber security software provider Symantec and eCommerce platform BigCommerce reveals the true cost of a hack on an ecommerce retailer.
After making the switch to BigCommerce, Mad Dogg’s sites posted a 50% reduction in bounce rate. The retailer nearly halved its infrastructure fees, cutting the cost to run its sites by about 48%.
"Visually appealing storefronts with modern, mobile friendly designs...combined with the steady decline of physical sporting goods stores, will fuel an online surge in [the sporting goods] vertical in 2017," said Leo Castro, vice president, product marketing and brand, BigCommerce.
For businesses, the future of omnichannel retail will be driven from SaaS ecommerce solutions that make it possible to sell everywhere without introducing added cost or complexity.
"By employing a true omnichannel approach that combines selling and advertising, merchants can take advantage of the best technology in the world, without having to invest on their own brand websites," said Brent Bellm, BigCommerce CEO.