BigCommerce's integration can help drive up volume output as it removes friction for sellers present on multiple e-commerce channels.
Jimmy Duvall, chief product officer at BigCommerce, said in the second-quarter ecommerce sales rose 15 percent year-over-year, and said "sales projections for the 2016 holiday season as expected to be similarly impressive."
BigCommerce is now the first cloud-based platform to support selling on Amazon, Facebook and Pinterest from a single interface.
"One of the great things about using BigCommerce as our platform is that it has everything in place to pull a lot of data and analytics, and we can go on there, look at it, analyze it and use it to our advantage," said Beth Welch, general manager at Pappy and Company.
The ecommerce SaaS provider says merchants using Shop sections on their Facebook Pages can now offer a checkout option directly on Facebook. The integration makes BigCommerce one of only two platforms to offer this type of native payment functionality.
Exxel Outdoors has migrated seven of its ecommerce sites to the BigCommerce platform, including Insta-bed, Kelty, Master Sportsman, Sierra Designs, Tailgaterz and Wenzel. The migration, which has nearly doubled mobile conversion rates since the implementation took place in early 2016, has been an overall success for the retailer.
BigCommerce touted the simplicity and security of Apple Pay's Touch ID technology as a reason for supporting the digital payment solution.
To improve the experience that fans have when buying new gear, the Carolina Panthers are welcoming fans back with the launch of a new online store, powered by BigCommerce Enterprise.