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BigCommerce Enterprise vs Shopify Plus

Why leading brands choose
BigCommerce

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No risk, no obligation



BigCommerce Enterprise vs Shopify Plus

Why leading brands choose BigCommerce

Request a demo
No risk, no obligation

BigCommerce outperforms Shopify for enterprise merchants

According to Internet Retailer, BigCommerce and Shopify are the two fastest-growing platforms serving B2B and B2C sites selling more than $1 million per year online — but as of January 2018, BigCommerce outranks Shopify in both adoption and growth rate.1


A bigger way to do business

  • Fastest-growing platform serving the Internet Retailer 1000
  • Enterprise-focused feature set (Shopify relies heavily on expensive third-party apps)
  • Same-store sales growth 2x the industry average (externally verified by Ipsos)
  • Average merchant sales 2x that of Shopify (based on publicly-reported information)
  • Market-leading solutions in payments, shopping and point-of-sale (without Shopify's price penalties)
  • 24/7 support 100% provided by BigCommerce personnel (none outsourced)

BigCommerce outperforms Shopify for enterprise merchants

According to Internet Retailer, BigCommerce and Shopify are the two fastest-growing
platforms serving B2B and B2C sites selling more than $1 million per year online — but
as of January 2018, BigCommerce outranks Shopify in both adoption and growth rate.1


A bigger way to do business

  • Fastest-growing platform serving the Internet Retailer 1000
  • Enterprise-focused feature set (Shopify relies heavily on expensive third-party apps)
  • Same-store sales growth 2x the industry average (externally verified by Ipsos)
  • Average merchant sales 2x that of Shopify (based on publicly-reported information)
  • Market-leading solutions in payments, shopping and point-of-sale (without Shopify's price penalties)
  • 24/7 support 100% provided by BigCommerce personnel (none outsourced)

Why do leading online brands prefer BigCommerce?


Advanced functionality

BigCommerce delivers features and customization options that previously only on-premise software could.

Built-in features vs. apps

BigCommerce doesn't require a reliance on third-party apps to address the core functionality required by larger, more complex businesses.

Growth without limits

BigCommerce merchants don't have to worry about hitting a ceiling in platform capabilities — or being forced to migrate for better ecommerce features down the road.

Advanced functionality

BigCommerce delivers features and customization
options that previously only on-premise software could.

Built-in features vs. apps

BigCommerce doesn't require a reliance on third-party
apps to address the core functionality required by
larger, more complex businesses.

Growth without limits

BigCommerce merchants don't have to worry about
hitting a ceiling in platform capabilities — or being forced
to migrate for better ecommerce features down the
road.

Bigcommerce Enterprise Merchants

Customer focus

Although Shopify serves 600,000 sites of all sizes, the BigCommerce platform is tailor-made for established and rapidly-growing businesses.

Customer focus

Although Shopify serves 600,000 sites of all sizes, the BigCommerce platform is tailor-
made for established and rapidly-growing businesses.

BigCommerce has only one core product: its
ecommerce platform

BigCommerce focuses on its core platform, allocating engineering
and service resources to maintaining the best cloud-based, multi-
channel solution in the industry.

Tailor-made for enterprise sites

BigCommerce targets established and fast-growing businesses. Shopify’s primary customer is a micro-business. Industry criticism surrounds Shopify marketing “get rich quick” schemes targeting entrepreneurs that do not have real businesses. Shopify Plus, though positioned for mid-market businesses, does not constitute the majority of Shopify’s new sales or growth.

Two different ecommerce philosophies, two
different business models

Shopify, in contrast, competes in a wide variety of adjacent services,
like payments, shipping, point-of-sale and lending. These services
generate nearly 60% of Shopify's revenue and consume a proportionate
amount of Shopify's engineering, support and strategic resources.

BigCommerce believes that its industry-leading partners in payments,
shipping, POS and lending deliver far better merchant solutions than
does Shopify. Consequently, we partner with the best and dedicate
our resources to making our core platform the best solution on the
market.


99.5% retention rate
BigCommerce's retention rates are above 99.5%
for enterprise businesses.

BigCommerce has only one core product: its ecommerce platform

BigCommerce focuses on its core platform, allocating engineering and service resources to maintaining the best cloud-based, multi-channel solution in the industry.

Tailor-made for enterprise sites

BigCommerce targets established and fast-growing businesses. Shopify’s primary customer is a micro-business. Industry criticism surrounds Shopify marketing “get rich quick” schemes targeting entrepreneurs that do not have real businesses. Shopify Plus, though positioned for mid-market businesses, does not constitute the majority of Shopify’s new sales or growth.

Two different ecommerce philosophies, two different business models

Shopify, in contrast, competes in a wide variety of adjacent services, like payments, shipping, point-of-sale and lending. These services generate nearly 60% of Shopify's revenue and consume a proportionate amount of Shopify's engineering, support and strategic resources.

BigCommerce believes that its industry-leading partners in payments, shipping, POS and lending deliver far better merchant solutions than does Shopify. Consequently, we partner with the best and dedicate our resources to making our core platform the best solution on the market.


99.5% retention rate
BigCommerce's retention rates are above 99.5% for enterprise businesses.

Internet Retailer 2018 Ecommerce Report2

Recognized by leading industry publications

  • Fastest-growing platform on the IR 10002
  • Rated a "contender" on Forrester's Wave report for mid-market solutions — unlike Shopify Plus
  • More top IR 1000 sites use BigCommerce than Shopify (January 20183)
Internet Retailer 2018 Ecommerce Report2

Recognized by leading
industry publications

  • Fastest-growing platform on the IR 10002
  • Rated a "contender" on Forrester's Wave report for mid-
    market solutions — unlike Shopify Plus
  • More top IR 1000 sites use BigCommerce than Shopify (January 20183)

Functionality

Functionality

Catalog

BigCommerce handles large, complex catalogs with up to 600
variant SKUs and 250 option values. Using native support for complex option
types, merchants can include swatches, text boxes and file uploads. BigCommerce
also natively offers related products, custom fields, bulk pricing and pre-
orders.

Shopify Plus only supports three options per product with a cap of 100
possible variants. Natively, Shopify only supports drop-down menu
options. Going beyond this requires third-party apps that add
complexity to store management.


Discounts & promotions

BigCommerce makes it easy to create and schedule discounts without
the use of complex coding or the need for additional apps. With over
70+ different coupon and cart-level discounts, BigCommerce
empowers merchants to test and create promotions that drive
revenue, not developer costs.

Shopify Plus merchants need to rely on apps like Script Editor and
Launchpad. Cart-level discounts can only be created using Ruby
coding based on templates provided by Shopify. Merchants must rely
on partners and third-party apps to develop additional templates or
discounts without the use of coding.


Faceted search

BigCommerce’s native faceted search is considerably more powerful
than basic product tags, boosting conversion by up to 10%4.

Shopify Plus requires a third-party solution to support faceted search
— something that can cost up to $500/month to reach a shopping
experience of the same caliber.


Anything you want to do on Shopify requires going
to their app store. It makes their platform feel
like a thin piece of paper that I’ve just stacked
a bunch of features on. Shopify feels like a black
box where users are left completely on their own.”
– Melanie Travis, Andie Swim


SEO

When done well, search engine optimization is often the biggest driver
of new customer acquisition for enterprise merchants. Implementing
the best possible URL structure can play a major role in SEO success.

BigCommerce: Although there are many factors that affect SEO,
BigCommerce default URLs (products, categories and webpages) use
a best-in-class format and are fully customizable to help merchants
rank well on search engines.

Shopify Plus has clean URLs that are readable by both a human
and search engines, but they are not fully customizable, and this has
been a complaint among Shopify users for several years. For example,
"/collections/", "/products/" or "/pages/" from a URL cannot be removed.

Shopify Plus users have a direct disadvantage with how URLs are
set up. Shopify recently published an SEO blog post that highlighted a
URL structure that matches BigCommerce defaults, but isn’t achievable
on a Shopify store5. Even with plugins, there’s no way to fix it.

Collections vs. Categories

BigCommerce powers a traditional catalog tree, organizing
products by categories and subcategories. The use of
categories/subcategories in URLs helps search engines see
the structure of a store and improve SEO. When catalog is combined
with faceted search, BigCommerce merchants can deliver a consumer-
friendly category/subcategory structure with refinements based on
brand, price, option values and custom facets.

Shopify Plus takes a simplified approach by organizing products using
“collections,” which auto-populate based on conditions such as
product type, vendor, tags, price, etc. Collections are useful
for creating categories to showcase products within a certain price range,
or item currently on sale, but they lack the benefits of a traditional
category/subcategory structure. To experience the same SEO benefits as
BigCommerce, Shopify Plus merchants must combine collections with
basic filtering or use a third-party app to attempt to reach parity.

Shipping

BigCommerce provides advanced shipping options, including a deep
integration with ShipperHQ, allowing merchants to easily customize rates
by product, category, customer group, quantity,
destination, dimensions and more. BigCommerce merchants get the
power of ShipperHQ as part of an Enterprise plan.

Shopify Plus provides merchants access to discounted rates when
printing shipping labels directly through Shopify. Plus merchants can
customize their shipping via Script Editor to re-arrange shipping rates,
disable certain rates by country, etc. While Script Editor adds powerful
functionality, many merchants don’t have staff familiar with Ruby and
turn to partners to handle this aspect of their store. Additionally,
Shopify Plus lacks a native solution to add dimensions to products and
variants. The lack of dimensions drives merchants to add another app
to their Shopify store.

Wholesale/B2B

BigCommerce price lists make it easy for merchants to set pricing,
including variant-level prices and quantity discounts. Brands can
provide their customers with a clean, blended shopping experience
that allows both wholesale and retail to live on a single domain. This
enables wholesalers to access specific categories and products
without sacrificing design.

Shopify Plus addresses wholesale needs by creating a separate
channel utilizing the existing catalog. While Shopify Plus’s wholesale
channel brings some valuable native functionality, it restricts certain
features such as bulk pricing and %-off cart-level discounts to
wholesale customers. Additionally, by placing wholesale on a
subdomain with a design that leaves little room for customization,
wholesale customers aren’t getting the same quality experience as
retail customers. While design historically hasn’t been a priority for
many B2B merchants, as ever more wholesale purchasing shifts online,
having a bland experience that can’t be customized puts a wholesale
shopping experience at a disadvantage.

Since the most profitable rankings are always hyper-
competitive, compensating for that last 20% of lost
performance [on Shopify] will begin to fatigue
and frustrate.”– Corey Northcutt, Northcutt Marketing6



Catalog

BigCommerce handles large, complex catalogs with up to 600 variant SKUs and 250 option values. Using native support for complex option types, merchants can include swatches, text boxes and file uploads. BigCommerce also natively offers related products, custom fields, bulk pricing and pre-orders.

Shopify Plus only supports three options per product with a cap of 100 possible variants. Natively, Shopify only supports drop-down menu options. Going beyond this requires third-party apps that add complexity to store management.


Discounts & promotions

BigCommerce makes it easy to create and schedule discounts without the use of complex coding or the need for additional apps. With over 70+ different coupon and cart-level discounts, BigCommerce empowers merchants to test and create promotions that drive revenue, not developer costs.

Shopify Plus merchants need to rely on apps like Script Editor and Launchpad. Cart-level discounts can only be created using Ruby coding based on templates provided by Shopify. Merchants must rely on partners and third-party apps to develop additional templates or discounts without the use of coding.


Faceted search

BigCommerce’s native faceted search is considerably more powerful than basic product tags, boosting conversion by up to 10%1.

Shopify Plus requires a third-party solution to support faceted search — something that can cost up to $500/month to reach a shopping experience of the same caliber.


Anything you want to do on Shopify requires going to their app store. It makes their platform feel like a thin piece of paper that I’ve just stacked a bunch of features on. Shopify feels like a black box where users are left completely on their own.”– Melanie Travis, Andie Swim


SEO

When done well, search engine optimization is often the biggest driver of new customer acquisition for enterprise merchants. Implementing the best possible URL structure can play a major role in SEO success.

BigCommerce: Although there are many factors that affect SEO, BigCommerce default URLs (products, categories and webpages) use a best-in-class format and are fully customizable to help merchants rank well on search engines.

Shopify Plus has clean URLs that are readable by both a human and search engines, but they are not fully customizable, and this has been a complaint among Shopify users for several years. For example, "/collections/", "/products/" or "/pages/" from a URL cannot be removed.

Shopify Plus users have a direct disadvantage with how URLs are set up. Shopify recently published an SEO blog post that highlighted a URL structure that matches BigCommerce defaults, but isn’t achievable on a Shopify store5. Even with plugins, there’s no way to fix it.

Collections vs. Categories

BigCommerce powers a traditional catalog tree, organizing products by categories and subcategories. The use of categories/subcategories in URLs helps search engines see the structure of a store and improve SEO. When catalog is combined with faceted search, BigCommerce merchants can deliver a consumer-friendly category/subcategory structure with refinements based on brand, price, option values and custom facets.

Shopify Plus takes a simplified approach by organizing products using “collections,” which auto-populate based on conditions such as product type, vendor, tags, price, etc. Collections are useful for creating categories to showcase products within a certain price range, or item currently on sale, but they lack the benefits of a traditional category/subcategory structure. To experience the same SEO benefits as BigCommerce, Shopify Plus merchants must combine collections with basic filtering or use a third-party app to attempt to reach parity.

Shipping

BigCommerce provides advanced shipping options, including a deep integration with ShipperHQ, allowing merchants to easily customize rates by product, category, customer group, quantity, destination, dimensions and more. BigCommerce merchants get the power of ShipperHQ as part of an Enterprise plan.

Shopify Plus provides merchants access to discounted rates when printing shipping labels directly through Shopify. Plus merchants can customize their shipping via Script Editor to re-arrange shipping rates, disable certain rates by country, etc. While Script Editor adds powerful functionality, many merchants don’t have staff familiar with Ruby and turn to partners to handle this aspect of their store. Additionally, Shopify Plus lacks a native solution to add dimensions to products and variants. The lack of dimensions drives merchants to add another app to their Shopify store.

Wholesale/B2B

BigCommerce price lists make it easy for merchants to set pricing, including variant-level prices and quantity discounts. Brandscan provide their customers with a clean, blended shopping experience that allows both wholesale and retail to live on a single domain. This enables wholesalers to access specific categories and products without sacrificing design.

Shopify Plus addresses wholesale needs by creating a separate channel utilizing the existing catalog. While Shopify Plus’s wholesale channel brings some valuable native functionality, it restricts certain features such as bulk pricing and %-off cart-level discounts to wholesale customers. Additionally, by placing wholesale on a subdomain with a design that leaves little room for customization, wholesale customers aren’t getting the same quality experience as retail customers. While design historically hasn’t been a priority for many B2B merchants, as ever more wholesale purchasing shifts online, having a bland experience that can’t be customized puts a wholesale shopping experience at a disadvantage.

We recently re-platformed from Shopify Plus to BigCommerce. I cannot explain how angry I am that for months we have paid Shopify many thousands of dollars for functionality that comes as standard with BigCommerce!”– Richard Eib, Founder, Monroe & Kent


Customization

API overview

  • Connect to critical business software seamlessly with a powerful API that processes updates up to 100x faster than Shopify Plus
  • BigCommerce handles 100s of API calls per second. Shopify limits calls to 10 per second7
  • An ERP inventory sync of 25,000 products and variants would take 60 seconds with BigCommerce, compared to two hours with the Shopify Plus API


API capacity

BigCommerce Enterprise merchants cannot be outperformed on API capacity. With unlimited, unthrottled API calls and the ability to support hundreds of calls per second, enterprise brands can connect to ERPs, PIMs, OMSs, CRMs and 3PLs without bottlenecks, allowing businesses to parallelize work and improve efficiency. Merchants can also code in
the language of their choice thanks to BigCommerce’s RESTful architecture.

Shopify Plus merchants are tasked with throttling their calls per second to account for a leaky bucket algorithm that only supports infrequent bursts of calls.


Stencil/Handlebars

BigCommerce gives merchants the ability to add logic to templates, minimizing the need for CSS and JavaScript. BigCommerce’s Stencil storefront design framework supports the use of Handlebars (non-proprietary popular coding language). In contrast, Shopify merchants rely heavily on Liquid, a proprietary coding language unique to Shopify.


We looked at other ecommerce platforms that
claimed to offer similar enterprise-level flexibility and
features, but BigCommerce far exceeded the
competition by offering the highest level of stability,
particularly through its robust integrations and API.”
– Marc Ducey, President of GolfEtail

Webhooks

BigCommerce uses webhooks to help merchants deliver data to other applications in real-time, so information can be updated immediately without having to allocate time to periodic checks.


API overview

  • Connect to critical business software seamlessly with a powerful API that processes updates up to 100x faster than Shopify Plus
  • BigCommerce handles 100s of API calls per second. Shopify limits calls to 10 per second7
  • An ERP inventory sync of 25,000 products and variants would take 60 seconds with BigCommerce, compared to two hours with the Shopify Plus API


API capacity

BigCommerce Enterprise merchants cannot be outperformed on API
capacity. With unlimited, unthrottled API calls and the ability to support
hundreds of calls per second, enterprise brands can connect to ERPs,
PIMs, OMSs, CRMs and 3PLs without bottlenecks, allowing businesses
to parallelize work and improve efficiency. Merchants can also code in
the language of their choice thanks to BigCommerce’s RESTful architecture.

Shopify Plus merchants are tasked with throttling their calls per second to
account for a leaky bucket algorithm that only supports infrequent bursts
of calls.


Stencil/Handlebars

BigCommerce gives merchants the ability to add logic to templates,
minimizing the need for CSS and JavaScript. BigCommerce’s Stencil storefront
design framework supports the use of Handlebars (non-proprietary popular
coding language). In contrast, Shopify merchants rely heavily on Liquid,
a proprietary coding language unique to Shopify.


We looked at other ecommerce platforms that
claimed to offer similar enterprise-level flexibility and
features, but BigCommerce far exceeded the
competition by offering the highest level of stability,
particularly through its robust integrations and API.”
– Marc Ducey, President of GolfEtail

Webhooks

BigCommerce uses webhooks to help merchants deliver data to other
applications in real-time, so information can be updated immediately
without having to allocate time to periodic checks.


Performance

BigCommerce includes fast, secure and reliable hosting that enterprise and growing brands can’t afford to do business without. As of April 2018, BigCommerce averaged an industry-leading uptime of more than 99.99%. Most impressively, it has delivered 100% (perfect) uptime during Cyber 5 week for the last four years and counting.

Performance

BigCommerce includes fast, secure and reliable hosting that enterprise and growing brands can’t afford to do business without. As of April 2018, BigCommerce averaged an industry-leading uptime of more than 99.99%. Most impressively, it has delivered 100% (perfect) uptime during Cyber 5 week for the last four years and counting.

Don’t let apps slow your store down

Counter to Shopify’s advice to its merchants, BigCommerce believes enterprise brands shouldn’t have to weigh the benefits of installing another app when site speed is a priority, especially when those same apps improve the customer experience. BigCommerce outfits merchants with a rich, native feature set to reduce dependence on apps, helping to keep load times fast while cutting costs.

Though Shopify historically has had an edge on site speed, BigCommerce’s commitment to improving site speed has led to huge gains and investments in world-class solutions like Google AMP and Akamai Image Manager to ensure merchants are on the cutting edge.


My wife has a retail store that utilizes Shopify, so I’m very familiar with both the native functionality and available add-ons. What I’ve seen is that Shopify’s reliance on third-party apps to deliver functionality natively available in BigCommerce has a negative impact on site performance, not to mention adding costs.– Vince Lebon, Founder, rollienation.com
Serversstat

Mobile

Mobile

A mobile-first mentality

Mobile-first isn’t just a priority; it’s a term that generally references a methodology for the UX design of a site. That means BigCommerce designs a site’s mobile version first, and makes any updates to desktop or other devices second. With more customers using phones and tablets to shop, this ensures a consistent, responsive experience across devices.

Since mobile-first indexing is coming to Google in July 2018, merchants can’t afford to think of being mobile-friendly as optional. Though Shopify and BigCommerce both include fast, mobile-responsive themes and utilize a CDN, BigCommerce continues to drive site speed by implementing world-class features like Google AMP and Akamai Image Manager instead of resting on past success.

A mobile-first mentality

Mobile-first isn’t just a priority; it’s a term that generally references a
methodology for the UX design of a site. That means BigCommerce
designs a site’s mobile version first, and makes any updates to desktop
or other devices second. With more customers using phones
and tablets to shop, this ensures a consistent, responsive experience
across devices.

Since mobile-first indexing is coming to Google in July 2018, merchants
can’t afford to think of being mobile-friendly as optional. Though
Shopify and BigCommerce both include fast, mobile-responsive
themes and utilize a CDN, BigCommerce continues to drive site speed
by implementing world-class features like Google AMP and Akamai
Image Manager instead of resting on past success.

Multi-channel

Multi-channel

BigCommerce knows helping merchants reach new customers is critical to their success. Online shopper journeys begin on a wide variety of websites, including search engines, marketplaces like Amazon and eBay, social networks, content pages and everywhere else that advertising appears.

Shopify also has marketplace integrations, but not all integrations are created equal. Shopify merchants often see marketplace apps released and forgotten. Many Shopify marketplace apps average 2- and 3-star reviews and have more 1-star reviews than anything else.4

BigCommerce and Shopify are unquestionably the two industry leaders in multi-channel integrations. BigCommerce, in particular, features native integrations to Amazon, eBay, Facebook, Instagram and Pinterest, all built in tight collaboration with the development teams from those companies. Instead of allocating resources to the next flavor of the week, BigCommerce puts concerted effort behind the channels that are proven to drive revenue growth for its merchants. No matter what site a merchant wants to sell on, BigCommerce provides Buy Buttons that can be managed from inside the merchant control panel.

We're converting more ecommerce customers due to our new Amazon store, both on Amazon and on our own website. One out of every ten new orders is coming to us through the BigCommerce and Amazon integration.”– Brent Densford, Founder and CEO, BeachRC

BigCommerce knows helping merchants reach new customers is critical to their success. Online shopper journeys begin on a wide variety of websites, including search engines, marketplaces like Amazon and eBay,
social networks, content pages and everywhere else that advertising
appears.

Shopify also has marketplace integrations, but not all integrations are
created equal. Shopify merchants often see marketplace apps released
and forgotten. Many Shopify marketplace apps average 2- and 3-star
reviews and have more 1-star reviews than anything else.4

BigCommerce and Shopify are unquestionably the two industry leaders
in multi-channel integrations. BigCommerce, in particular, features
native integrations to Amazon, eBay, Facebook, Instagram and
Pinterest, all built in tight collaboration with the development teams
from those companies. Instead of allocating resources to the next
flavor of the week, BigCommerce puts concerted effort behind the
channels that are proven to drive revenue growth for its merchants. No
matter what site a merchant wants to sell on, BigCommerce provides
Buy Buttons that can be managed from inside the merchant control
panel.

We're converting more ecommerce customers due
to our new Amazon store, both on Amazon and on
our own website. One out of every ten new orders is
coming to us through the BigCommerce and
Amazon integration.”
– Brent Densford, Founder and CEO, BeachRC

Security

Security

Each BigCommerce store is protected by multiple layers of security to prevent unauthorized access, including perimeter and server-specific firewalls, file integrity scanners, intrusion detection software, web application firewalls and 24/7 human monitoring. BigCommerce’s infrastructure is PCI DSS 3.2 certified at Level 1 as both a Merchant and Service Provider, which protects against credit card data breaches and eliminates the massive cost and hassle of handling compliance yourself.

Like BigCommerce, Shopify is level 1 PCI DSS compliant, and both provide stores with their own SSL certificate, which allows merchants to take advantage of the SEO benefits of sitewide HTTPS. BigCommerce merchants have the ability to purchase or use premium third-party SSL certificates, including EV SSLs from industry leaders like DigiCert. Shopify Plus only allows for EV SSLs that are purchased directly through Shopify.

Each BigCommerce store is protected by multiple layers of security to prevent unauthorized access, including perimeter and server-specific firewalls, file integrity scanners, intrusion detection software, web application firewalls and 24/7 human monitoring. BigCommerce’s infrastructure is PCI DSS 3.2 certified at Level 1 as both a Merchant and Service Provider, which protects against credit card data breaches and eliminates the massive cost and hassle of handling compliance yourself.

Like BigCommerce, Shopify is level 1 PCI DSS compliant, and both
provide stores with their own SSL certificate, which allows merchants
to take advantage of the SEO benefits of sitewide HTTPS.
BigCommerce merchants have the ability to purchase or use premium
third-party SSL certificates, including EV SSLs from industry leaders like
DigiCert. Shopify Plus only allows for EV SSLs that are purchased
directly through Shopify.

Services

Services

The BigCommerce Professional Services team combines platform expertise, customer best practices and partner ecosystem guidance to allow merchants to get up-and-running quickly and maximize business success. The knowledge and domain expertise of the BigCommerce team helps to serve as an extension of an enterprise merchant’s team.

For enterprise merchants, the Average Speed of Answer is 0:35 seconds, with an overall resolution rate of 90% upon first contact. As a result, customers give BigCommerce service a 98% customer satisfaction rating. Enterprise merchants in particular praise the service they receive from account managers they know and trust.

The value provided by the Professional Services team starts before merchants even begin selling on BigCommerce. The BigCommerce Data Migration team alone has helped migrate over 20,000 stores from legacy platforms. Additionally, BigCommerce offers custom transfers to address the needs of more complex enterprise catalogs.

The Premium Account Services team helped transfer
our existing Magento product database quickly and
painlessly, answered questions about BigCommerce’s
capabilities, and recommended developers who could
help us. We simply did not have the internal resources
to complete some of the tasks your team undertook,
making this service priceless.”
– John Glover, Awesome GTI

The BigCommerce Professional Services team combines platform expertise, customer best practices and partner ecosystem guidance to allow merchants to get up-and-running quickly and maximize business success. The knowledge and domain expertise of the BigCommerce team helps to serve as an extension of an enterprise merchant’s team.

For enterprise merchants, the Average Speed of Answer is 0:35
seconds, with an overall resolution rate of 90% upon first contact. As a
result, customers give BigCommerce service a 98% customer
satisfaction rating. Enterprise merchants in particular praise the service
they receive from account managers they know and trust.

The value provided by the Professional Services team starts before
merchants even begin selling on BigCommerce. The BigCommerce
Data Migration team alone has helped migrate over 20,000 stores from
legacy platforms. Additionally, BigCommerce offers custom transfers
to address the needs of more complex enterprise catalogs.

The Premium Account Services team helped transfer
our existing Magento product database quickly and
painlessly, answered questions about BigCommerce’s
capabilities, and recommended developers who could
help us. We simply did not have the internal resources
to complete some of the tasks your team undertook,
making this service priceless.”
– John Glover, Awesome GTI

Partner ecosystem

Partner ecosystem

BigCommerce offers the most flexible framework for designing world-class online stores. That attracts the best designers and developers in the business. Our partner network includes global agencies that specialize in building beautiful storefronts to amplify brands.

Complex businesses come with complex integrations and workflows. Our design and solution partners are well-versed in the web of frontend and backend tools that help get business done. We ensure partners pass a rigorous vetting and certification process to join our partner network and guarantee that the quality of our partner network is second to none.

We've been able to not only elevate our online shopping experience, but also create additional brand equity with this redesigned website. We really enjoyed working with [BigCommerce partner] EYStudios; they are a responsive and incredibly dedicated team of professionals.”– Steve Roznowski, Bank of America Stadium

BigCommerce offers the most flexible framework for designing world-
class online stores. That attracts the best designers and developers in
the business. Our partner network includes global agencies that
specialize in building beautiful storefronts to amplify brands.

Complex businesses come with complex integrations and workflows.
Our design and solution partners are well-versed in the web of
frontend and backend tools that help get business done. We
ensure partners pass a rigorous vetting and certification process
to join our partner network and guarantee that the quality of our
partner network is second to none.

We've been able to not only elevate our online
shopping experience, but also create additional brand
equity with this redesigned website. We really enjoyed
working with [BigCommerce partner] EYStudios; they
are a responsive and incredibly dedicated team
of professionals.”– Steve Roznowski, Bank of America Stadium


Bigcommerce Partners Logo Wall

Fact vs. fiction

Fact vs. fiction

In recent months, Shopify has embarked on a campaign to discredit BigCommerce as its largest, and most successful, SaaS competitor. This campaign has featured substantial misinformation. We will refute the worst of it in this section.

Shopify is unquestionably a great technology and Canadian business success story. It is considerably larger than BigCommerce, having launched six years before us. But Shopify does not need to resort to misinformation against its competition.

What follows is a refutation of Shopify’s misleading and inaccurate claims about BigCommerce:

Shopify claim: BigCommerce is in financial difficulty and running short of money

BigCommerce response: This is uninformed and slanderous. BigCommerce is one of the world’s best-funded, venture-backed ecommerce companies. Shopify was also once venture-backed, having raised a similar amount of pre-IPO capital. As of April 20, 2018, BigCommerce has more than $70 million cash on its balance sheet.

Shopify claim: Shopify Plus storefronts load 2.97 times faster

BigCommerce response:  Shopify misleads by looking narrowly at status page data, which does not include server latency, and gets the math wrong (36 ms does not equate to 2.97x faster). The data that matters most to customers and Google relates to total page load time, for which BigCommerce is faster. BigCommerce includes a CDN, Akamai Image Manager and Google Accelerated Mobile Pages to deliver benchmark page load speeds. Shopify does not natively support Google AMP or an image solution comparable to Akamai’s.

Shopify claim:  BigCommerce does not support webhooks

BigCommerce response: This is false. BigCommerce supports webhooks on current versions of its APIs. Ours can handle hundreds of calls per second per merchant, whereas Shopify Plus has a stated limit of 4 per second.

Shopify claim: Not all BigCommerce themes are mobile responsive

BigCommerce response: To substantiate this misleading claim, Shopify links to a support article referencing themes that haven’t been sold in years. Once upon a time, Shopify also sold non-responsive themes. All BigCommerce Stencil themes have always been 100% mobile responsive.

Shopify claim: BigCommerce merchants have not heard about General Data Protection Regulation (GDPR) compliance.

BigCommerce response: This is untrue. BigCommerce communicated its compliance status via Town Hall, email, and blog post months before the deadline and before Shopify made this uninformed claim.

Shopify claim: BigCommerce does not offer sitewide HTTPS

BigCommerce response: Both platforms offer comparable, free SSLs and sitewide HTTPS. BigCommerce also supports premium and third-party SSLs from industry leaders like DigiCert.

Shopify claim: Calls to BigCommerce support last, on average, less than two minutes, which is too short to resolve complex questions

BigCommerce response: This is a misrepresentation of information on our website. BigCommerce targets answering all calls in less than two minutes; the average wait time for Enterprise calls is under 50 seconds. 90% of calls are successfully resolved on the first call.

In conclusion, BigCommerce is willing and eager to compete with Shopify on the merits of our respective platforms. We challenge them to do the same.


In recent months, Shopify has embarked on a campaign to discredit BigCommerce as its largest, and most successful, SaaS competitor. This campaign has featured substantial misinformation. We will refute the worst of it in this section.

Shopify is unquestionably a great technology and Canadian business success story. It is considerably larger than BigCommerce, having launched six years before us. But Shopify does not need to resort to misinformation against its competition.

What follows is a refutation of Shopify’s misleading and inaccurate claims about BigCommerce:

Shopify claim: BigCommerce is in financial difficulty and running short of money

BigCommerce response: This is uninformed and slanderous. BigCommerce is one of the world’s best-funded, venture-backed ecommerce companies. Shopify was also once venture-backed, having raised a similar amount of pre-IPO capital. As of April 20, 2018, BigCommerce has more than $70 million cash on its balance sheet.


Shopify claim: Shopify Plus storefronts load 2.97 times faster

BigCommerce response: Shopify misleads by looking narrowly at status page data, which does not include server latency, and gets the math wrong (36 ms does not equate to 2.97x faster). The data that matters most to customers and Google relates to total page load time, for which BigCommerce is faster. BigCommerce includes a CDN, Akamai Image Manager and Google Accelerated Mobile Pages to deliver benchmark page load speeds. Shopify does not natively support Google AMP or an image solution comparable to Akamai’s.


Shopify claim: BigCommerce does not support webhooks

BigCommerce response: This is false. BigCommerce supports webhooks on current versions of its APIs. Ours can handle hundreds of calls per second per merchant, whereas Shopify Plus has a stated limit of 4 per second.


Shopify claim: Not all BigCommerce themes are mobile responsive

BigCommerce response: To substantiate this misleading claim, Shopify links to a support article referencing themes that haven’t been sold in years. Once upon a time, Shopify also sold non-responsive themes. All BigCommerce Stencil themes have always been 100% mobile responsive.


Shopify claim: BigCommerce merchants have not heard about General Data Protection Regulation (GDPR) compliance.

BigCommerce response: This is untrue. BigCommerce communicated its compliance status via Town Hall, email, and blog post months before the deadline and before Shopify made this uninformed claim.


Shopify claim: BigCommerce does not offer sitewide HTTPS

BigCommerce response: Both platforms offer comparable, free SSLs and sitewide HTTPS. BigCommerce also supports premium and third-party SSLs from industry leaders like DigiCert.


Shopify claim: Calls to BigCommerce support last, on average, less than two minutes, which is too short to resolve complex questions

BigCommerce response: This is a misrepresentation of information on our website. BigCommerce targets answering all calls in less than two minutes; the average wait time for Enterprise calls is under 50 seconds. 90% of calls are successfully resolved on the first call.


In conclusion, BigCommerce is willing and eager to compete with Shopify on the merits of our respective platforms. We challenge them to do the same.

The path to the right platform

BigCommerce and Shopify are the two most popular, and fastest-growing, enterprise SaaS ecommerce platforms.

As outlined above, they differ in fundamental ways: target customer, focus on platform vs. adjacent services, functionality, performance and service. BigCommerce’s target customer—an established or fast-growing business —typically requires more advanced functionality and customization than does Shopify’s. Its platform consequently excels on these dimensions. It also provides freedom-of-choice, and best-of-breed capabilities, in the vertical services that Shopify focuses on (payments, shipping, point-of-sale, lending). Merchants and B2B sellers should consider both and pick the better platform for their needs. For an impressive list of category-leaders and Internet Retailer top sites, the choice is BigCommerce.


After spending $40,000 to transfer to Shopify, thousands of hours of company time, and months of organizing and reworking, we moved back to BigCommerce four months later. Throughout our trials and tribulations, we discovered that BigCommerce has the most integrated system available and designed for an exceptional customer experience.”Sabina King, Co-Founder and CEO, Veppo

The path to the right platform

BigCommerce and Shopify are the two most popular, and
fastest-growing, enterprise SaaS ecommerce platforms.

As outlined above, they differ in fundamental ways: target customer, focus on platform vs. adjacent services,
functionality, performance and service. BigCommerce’s target customer—an established or fast-growing business
—typically requires more advanced functionality and customization than does Shopify’s. Its platform consequently
excels on these dimensions. It also provides freedom-of-choice, and best-of-breed capabilities, in the vertical services
that Shopify focuses on (payments, shipping, point-of-sale, lending). Merchants and B2B sellers should consider
both and pick the better platform for their needs. For an impressive list of category-leaders and Internet Retailer top
sites, the choice is BigCommerce.


After spending $40,000 to transfer to Shopify, thousands of hours of company time,
and months of organizing and reworking, we moved back to BigCommerce four months
later. Throughout our trials and tribulations, we discovered that BigCommerce has the most
integrated system available and designed for an exceptional customer experience.”
Sabina King, Co-Founder and CEO, Veppo

See why BigCommerce Enterprise is the preferred platform of fast-growing and established brands

Get a customized demo to discover all the enterprise
features we have that Shopify Plus doesn’t.

Request a demo

Or call 1-855-884-6731


1,2,3 https://www.digitalcommerce360.com/product/top-ecommerce-platforms/
4 https://www.bigcommerce.com/faceted-search/
5 https://www.shopify.com/blog/ecommerce-site-structure
6 https://northcutt.com/ecommerce-marketing/why-is-shopifys-seo-bad/
7 https://apps.shopify.com/shopify-widgets, https://apps.shopify.com/wanelo, https://apps.shopify.com/kik, https://apps.shopify.com/houzz