Your buyers don't shop. They procure.

Your platform should know the difference.

Built for wholesalers, manufacturers, and distributors who need account pricing, buyer portals, quote workflows, and approval controls — all native, not patched on.

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Trusted by wholesalers, manufacturers, and distributors worldwide.

Wovenbyrd
Hanna Instruments
Ascolour
Sellars
ATS Industrial
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See the difference.

#1 Ranked B2B Platform

Paradigm's 2025 Mid-Market Report

391% three-year ROI

with BigCommerce B2B

7 months

average time to positive ROI for distributors and manufacturers

Business as usual shouldn't mean business with workarounds.

B2B is not an afterthought on BigCommerce. Run B2B and B2C from the same back end — without compromise on either side.

See the features for yourself:

Open-source buyer portal

A buyer portal built for your business, not a template. Open-source code means you customize the buying experience without starting from scratch.

Company account credit management

Credit and account management — without spreadsheets

Manage how your buyers actually pay

Purchase orders, credit cards, net terms — managed per account. Your buyers get the payment options they expect. You stay in control of what each account can use.

Place orders on behalf of any buyer in seconds

Streamline B2B purchasing: log in on behalf of your company, access shopping lists, add products to cart and place orders seamlessly.

Show buyers only what they need

Seamless experiences for all customers: tailored experiences, customizable buyer tiers, and role-based access control on a per-customer basis.

Faster invoicing, fewer chased payments

Accelerate invoicing and payment processing: enable diverse payment methods for faster, more efficient transactions, accelerating invoicing and payment processing.

One back end, multiple storefronts for unique experiences

Localize with ease: craft buyer-specific experiences across segments, locations, verticals, languages, currencies, and more by easily launching and managing new storefronts from a single back-end.

Configure-Price-Quote (CPQ)

A mobile-optimized quoting engine that works the way your sales team does. Build and send quotes for B2B and B2C buyers from the same tool — no separate system required.

Shared lists and easy reorders

Increase ordering efficiency: allow buyers to share shopping

Mobile optimized

Grow sales on the go: specialized features built to improve page speed scores, helping to enhance conversion rates no matter how your customers shop.

Every buyer sees their price, nobody else’s

Set up accounts that mirror how your buyers actually operate — parent companies, subsidiaries, departments, and buyers — with role-based access at every level. Approval workflows that match real procurement processes.

Multi-Company Hierarchy

Boost efficiency by setting up accounts that match your buyer's real-life business structures, along with role-based access controls for a personalized experience that meets their unique needs.

Headless support

Future-proof your B2B business: MACH architecture, advanced functionality, seamless integration, and personalized experiences through APIs.

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Get even more more features.

For brands that have outgrown what out-of-the-box B2B can do.

Distributors, manufacturers, and wholesalers choose BigCommerce when they need a platform that handles the complexity of real business buying — without a six-month implementation.

Customize your B2B customer experience.

Leverage our extensive set of open APIs to further customize your B2B site experience to exactly what your customers require.

Leverage third-party apps for advanced B2B features.

Our curated set of third-party party applications boasts multiple partners with strong B2B applications that provide additional advanced capabilities without building out a custom experience through our APIs, like quoting.

Grow into a top-rated B2B product.

As your business grows, invest in our award-winning B2B Edition that has the advanced B2B capabilities you and your buyers crave (corporate accounts, quotes, invoices, buyer approval workflows, and much more), all on the platform that is designed to grow your business.

Freedom to choose your payment provider.

Unlike some platforms, BigCommerce provides you the freedom to select the payments provider that provides your customers with the best B2B experience.

B2C business remains undisrupted.

While you power your B2B engine, your B2C experience remains pristine. Separate storefronts, pricing, and features ensure each customer segment gets the experience they deserve, all managed from the same BigCommerce control panel.

Why brands say they moved to B2B Edition.

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Integrate the tools you trust.

ERP, OMS, CRM — no problem. Simplify vital integrations with one-click or customize your automation with open APIs.

Improved buyer experience

Launch one-click, pre-built tools including immediate quote generation, user permissions, and re-ordering for a best-in-class B2B customer experience.

Customized shipping

Reduce costs by building customized shipping rates for your B2B customers via our native integration with ShipperHQ, the leading shipping rate rules engine.

Third-party data syncing

Sync data with any third-party tool in your ecosystem leveraging our open and extensible platform.

B2B ecommerce your way.

Manufacturing

Manufacturing buyers are different from other consumers, but they still expect modern buying experiences. Deliver an engaging and frictionless journey to gain a competitive advantage.

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Wholesale

Simplify with a single front and back end experience for retail and wholesale. Automate customer group management, and customize prices and discounts down to the unique SKU level.

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Align with best-in-class B2B partners.

Design and build a beautiful store, improve marketing results and streamline B2B operations. BigCommerce agency partners bring you certified expertise in taking your business to the next level.

“As a fairly complex B2B operation, we needed things like specialized item attributes, custom inputs, an interface with our existing ERP, and custom shipping and handling abilities for our customers. This was no easy task. However, American Eagle made us feel confident and were able to fully execute the vision we had.”

Chris Hiller, General Manager, Berlin Packaging

Migrated from: Offline to Online

“We worked with BigCommerce partner Intuit Solutions, which puts a skin over the BigCommerce one page checkout and rearranges all of the information. Now, there are three columns on the checkout page. There is no scrolling at all. It’s clean and undistracting for the customers. Plus, we can brand it or include up-sells or cross-sells as needed. That's been working very well.”

David Berlach, Co-Founder/Co-Director, Bohemian Traders

Migrated from: Volusion

Find a B2B agency partner
“BigCommerce is particularly well suited for B2B companies looking for a value-priced, partner-centric, multi-tenant SaaS ecommerce solution to deliver complementary functionality.”

ANDY HOAR, CEO, PARADIGM B2B

Expand your addressable market, seamlessly.

Sell and manage B2B and DTC from one platform.

Compete with DNVBs

With competition from digitally native vertical brands (DNVBs) heating up, sell directly to customers and take back control of your merchandising and product messaging.

Own your relationships

Directly own customer relations, develop personalized customer experiences and build long-term loyalty.

“Because we have the DTC and B2B sides of the business, we really needed a website that had the look and feel of a retail site, while also providing that B2B functionality. BigCommerce is perfect in that aspect.”

Joe Sharplin, Head of Ecommerce, AS Colour

Start scaling your B2B without limits.

Talk to our B2B teamSee B2B features