BigCommerce + Feedonomics

Market to anyone, anywhere.

With BigCommerce and Feedonomics, reach shoppers across marketplaces, social, search, and emerging AI channels with structured, optimized data, so your products can get found and sold across 150+ destinations.

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BigCommerce + Feedonomics: Sell More Everywhere

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28% of the top 1000 online retailers power omnichannel with Feedonomics

BigCommerce and Feedonomics have partnered to create the ultimate omnichannel selling experience, automating and optimizing your product catalog across channels. In fact, the average Feedonomics customer adds nearly two new channels after they get started, and saves more than 20 hours per month on feed management. 

  • Boost discoverability with feed optimization and syndication tailored to each channel
  • Save time with unified feed and order management 
  • Reduce listing errors with data governance
  • Boost revenue and grow your global footprint by listing on more channels
  • Get dedicated support with feed experts
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Take your product listings to over 150+ global channels

Marketing across three or more channels earns 250% higher engagement. Use best-in-class tools like Feedonomics and Codisto to sell, advertise and grow across digital marketplaces, social commerce and search engines. Plus, leverage Feedonomics’ FeedAi™ and FeedDNA™ to automatically categorize products and boost channel performance.

Marketplaces

Retailers selling through an ecommerce site saw 58% revenue growth after adding a marketplace. Display your products across leading marketplaces like Amazon, Walmart, eBay, Etsy and more. Wherever you manage your listings, we have a solution — manage from BigCommerce using Codisto, or manage from your company's central operations using Feedonomics.

Social Platforms

One in three global shoppers have purchased through social media in the past year. Increase brand awareness and drive sales on the most popular social platforms like Meta (Facebook and Instagram), TikTok and more. Using Feedonomics ensures your listings perfectly match the requirements of each social channel. 

Search Engines

40% of online transactions originate on search engines. Showcase your products on Google, Microsoft Bing and Yahoo, the leading search engines. Plus, with Feedonomics your listings have clean titles, detailed attributes and accurate categorization for peak performance.

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Optimize your advertising.

Manage your campaigns with advanced optimization tools to ensure you are getting the highest returns on your advertising spend. Integrate Google reviews to incorporate product ratings / reviews directly into search ads.

Start selling directly through social media.

Go a step further and use integrations to sync content to shops on social media and sell without your customers leaving their social media platform. Use BigCommerce to manage inventory, shipping, and product catalog in one place despite selling directly or through social media.

Display ads across sites.

Leverage Google, Microsoft, Bing, Facebook, Amazon, or Criteo to purchase display ads to extend the reach of your products beyond search channels and into the hands of any potential customer, anywhere you target.

Combine multiple advertising channels.

Manage products and advertising across multiple channels to optimize customer engagement and spend. Businesses that leverage three or more advertising channels see customer engagement increase by 250%.

Buy Online, Pick Up in Store

Blend brick-and-mortar shopping seamlessly with modern ecommerce.

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Optimize for Search Engines

SEO tools included out of the box.

No technical SEO knowledge needed. BigCommerce handles technical SEO automatically, from clean URLs and sitemaps to mobile-friendliness and fast loading times. You can even use Google reviews functionality to boost your search results further.

Clean URLs and automatic redirects.

BigCommerce automatically creates simple, readable URLs that rate better with search engines, and are fully customizable. In addition, your product changes or site updates will never leave broken links — your sites are automatically redirected to their new locations to maintain your organic presence.

Enhanced product search.

Our built-in rich snippets will enhance your search result listings with information like ratings, pricing, brand, and stock levels. This makes your products easier to find directly from search engines.

Enhanced site speed to maximize SEO rankings.

BigCommerce's leading site speed is driven by our content delivery network (CDN) running in the background to ensure your site loads quickly for shoppers and search engines, increasing ranking in the process.

Control what sites are crawled by Google.



Unlike other platforms, BigCommerce gives you the freedom to edit your Robot.txt file to make it easy for you to take your search strategy into your own hands. This file can limit which sites are automatically crawled by search engines.

Omnichannel Case Studies

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Case study

TRADELINK

Australia's oldest plumbing merchant saw a 346% increase in customers, a 373% increase in orders and a 338% increase in revenue.

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Case study

Badgley Mischka

With the combination of BigCommerce and Feedonomics, this iconic fashion brand increased revenue by 61% and AOV by 31%.

Harness the power of omnichannel ecommerce

Reach the right shoppers, at the right place, at the right time to unlock digital growth.

Strengthen brand engagement on every channel, across multiple storefronts.

Stand out from the competition and deliver a consistent customer experience on leading marketplaces and social commerce channels. BigCommerce has seamless integrations to Google, Meta (Facebook and Instagram), TikTok, Amazon, Walmart, eBay, Wish and Mercado Libre. Plus, with Multi-Storefront technology, easily create and manage multiple brands, segments or regions from one BigCommerce dashboard. 

Sync inventory and avoid over-selling no matter where you make a sale.

Over-selling inventory causes massive delays in delivery and erodes brand loyalty. All omnichannel integrations are built on BigCommerce’s powerful APIs to sync inventory from 3rd-party channels to the back-end, and then off to your ERP or tech stack as needed.

Merge offline and online sales, inventory and accounting.

Quit manually merging sales channel data for a holistic business view. Instead, use one of BigCommerce’s point-of-sale partners like Zettle, Clover, Square, Heartland Retail, and others to automatically sync brick-and-mortar sales, inventory and orders to your back-end.

Place products everywhere with marketplaces.

Integrations to the largest marketplaces (Amazon, Walmart, eBay, Target+, and more) expand the reach of your store, with options to optimize product feeds across channels.

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Access Amazon’s extensive customer base.

Sell directly to Amazon customers without leaving the BigCommerce platform — streamline your Amazon product listings, manage your inventory across channels, and fulfill orders. Gain access to Prime shipping and millions of potential customers with just a few clicks.

Engage globally through eBay.

Reach a global audience of millions on eBay with a seamless integration that simplifies listing creation, inventory synchronization, and order fulfillment. Manage everything from one central platform without needing separate accounts.

Access Walmart Marketplace’s millions of customers.

Tap into Walmart Marketplace, one of the fastest-growing online marketplaces in the US, with BigCommerce's dedicated integration. Gain access to millions of potential customers and reach a new audience for your products.

Quickly optimize listings and fulfill orders across channels.

Utilize BigCommerce's tools to manage listings and fulfill orders through channels. Track sales and performance metrics directly within your BigCommerce dashboard, gaining valuable insights to optimize your listings and boost customer satisfaction.

Expand into additional marketplaces.

Our curated set of third-party applications allow you to sell everywhere through other marketplaces, including Mercado Libre, Etsy, dropshipping marketplaces, and even specific regional marketplaces.

Sell via social media marketplaces.

Facebook, TikTok, Instagram, and other social media sites go beyond advertising and let you sell directly through storefronts on social media. BigCommerce has direct integrations to sell on major social media platforms.

BigCommerce Omnichannel Guide: Discover Winning Strategies for Omnichannel Success

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Resources & Blog

Article

How Omnichannel Retail is Leading Commerce

Learn how a strong omnichannel strategy will ensure you deliver a consistent brand experience.

Blog

Unlock Retail Growth in Latin America

Explore six ways Mercado Libre can simplify cross-border selling to expand your business.

Blog

How (and Why) to Sell on Walmart Marketplace

Have you considered selling on Walmart Marketplace? Learn how to get started with our insider’s guide.

Questions about how we can help your business?

Our sales, consulting, and support teams are available via phone, live chat and email.

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