The Amplience eComm Toolkit removes the "swivel chair" approach between BigCommerce and Amplience Dynamic Content (CMS), creating a single place for business teams to build fast, relevant and personalized commerce experiences for their customers.

The easy-to-implement extension automatically maps three core commerce functions into Amplience; removing the reliance on manual processes, speeding up content production time and removing the potential for human error, creating a much better experience for business users.

The eComm Toolkit maps the following commerce functions:

• Category Mapping: Maps commerce categories from BigCommerce into Amplience, automating the population of category IDs and category display names. This makes it easy for business users to edit navigation components or hierarchies, without referencing the commerce platform.

• Product Mapping: Enables users to search and select products from BigCommerce to populate a content item in Amplience. This makes it easy to build features such as product carousels, or to populate a curated product listing page, without flipping back to BigCommerce to reference. The search is populated based on product IDs, keyword or categorization.

• Content Personalization Mapping: Maps user groups/segments from BigCommerce into Amplience. This makes it easy for business users to create content experiences tailored to their unique audiences by pulling in targeted user segments, without having to flip back and reference BigCommerce. Note: Requires self-hosting.