NaturallyCurly is a content + commerce brand that focuses on products and services for those with, you guessed it, curly hair. They even have a best-selling beauty book on the market.

When the brand was recently purchased by a parent company, the company shifted into growth mode, and they've been scaling up their operations since.

But in order to do that successfully, they needed to find a way to sync their BigCommerce orders with the parent company's ERP systems.

They worked with the agency, arizon.digital, to build a cloud integration solution that, using the extensive set of BigCommerce APIs, seamlessly connected the eCommerce store with the warehouse system.

Arizon's integration solution transformed and validated the order data into EDI format to allow for real-time data exchange with the warehouse system.

Ever since, they're seeing a 65%+ increase in orders.