Are your Facebook Ads not converting into any sales?
Your ad tracking pixel might be causing the flop. Think about it, how would Facebook deliver your ads to the most relevant people, if it doesn't understand your audience because of bad tracking?
Missed conversions or data-poor conversions will do Facebook no good.
Enter the next area of ad tracking with Two Owls
Understanding excellent tracking
It is never enough just to carelessly install a Facebook Pixel on your BigCommerce site. You need to ensure all events are captured properly, then pack them with insightful customer information before sending them to Facebook.
The task is definitely not easier for non-tech merchants. But look no further, Two Owls got you covered.
The world is moving toward Conversion API (CAPI), and so should you.
With the Apple IOS 14 tracking restriction and rising concern for privacy, a server-side solution is creating all the buzz. And not without reason. Conversion API helps you track everything that matters, and pass them over to Facebook in a secure manner.
Never track with one owl when you can start with two.
Enjoy a high-standard Conversion API tracking solution, just like what the top brands are doing, in simple clicks
Never stop at tracking just the events. You need to send Facebook the customer data information it needs to learn from and optimize your ads to the right folks who will buy
Testing which product to keep or kill has never been easier. Install as many pixels as you need, and tell them which products, tags or collections to fire on within the app
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