About the App
Consumers are spending more of their time on mobile than on any other device—yet that additional time is not resulting in increased revenue for merchants.
The Mobile Optimization Initiative brings together a diverse community of eCommerce experts and merchants with the shared goal of improving the mobile customer experience to increase revenue.
HiConversion powers the MOI by enabling merchants to create the best version of their customer experience through Collaborative Optimization, the only methodology powerful enough to close the Mobile Revenue Gap.
Pricing
Upfront Fee:
$0
Recurring Fee:
$0/mo.
Information
Last Updated:
May 26, 2022
This app may not be fully compatible with multi-storefront. Please get in touch with the technical partner for further details.
Documentation:
Installation GuidePricing
Upfront Fee:
$0
Recurring Fee:
$0/mo.
Information
Last Updated:
May 26, 2022
This app may not be fully compatible with multi-storefront. Please get in touch with the technical partner for further details.
Documentation:
Installation GuideApp Features
Collaborative Optimization
Create revenue lift with scalable optimization tools
Integrate best practices seamlessly
Learn from other merchants
Craft a shopping experience unlike any other
Adaptive Algorithms
Implement an easier path to purchase
Personalize to your visitor's needs
Adapt to an ever-changing marketplace
Create better customer experiences
Experience Analytics
Capture customer actions and reactions
Unify your analytics from a single platform
See clearly and alleviate friction points
Open new doors to customer success
Multivariate Testing
Run better A/B tests with fast, simple deployment
Analyze thousands of variations simultaneously
Turn visitors into buyers
Drive revenue with compounding lift
Personalization
Deliver dynamic content
Engage your customers on a deeper level
Unify fragmented processes
Accelerate time to value
Case Studies
Case Study - Puma
PUMA is a true powerhouse in the world of sporting apparel, footwear and accessories.
They were a natural fit to partner with HiConversion. The goal of PUMA's optimization program was simple enough: produce a sustainable lift in RPV (revenue per visitor) in the company's US site, via checkout funnel.
The scope of the optimization campaign included the multivariate optimization of this checkout funnel.
Case Study - Timex
This TIMEX campaign clearly illustrates the need to continually optimize online customer experiences— especially during the high-stakes holiday period. What works well during the peak holiday season may not perform well before or after the buying frenzy.
In today's mutable experience economy, the only sustainable solution is to go beyond cumulative results and statistical significance. Only continuous optimization of the online buying experience can keep up with constantly-changing consumer behaviors and preferences.
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