How Global Footcare increased conversion by 42% with Instant
As an Australian, Gold Coast based family company, Global Footcare has grown rapidly to become a mecca for globally-renowned orthotic-friendly shoes, and footcare products. With an initial focus towards the wholesale market, their business has recently expanded to working directly with their customers via their online stores.
Global Footcare offer the largest supply of shoes and a variety of universal footcare products across 15 (and growing) individual brands in Australia, New Zealand and Singapore.
Maintaining such fast growth & high momentum requires streamlined, customer-friendly experiences. In early 2021, Global Footcare CEO, Jeff Coombridge realised the complexity around online checkout, particularly the huge drop-off rate online. After checking out the alternatives, Jeff chose Instant as the best match for Global Footcare's brands' needs. Attracted by Instant's core consumer experience, Coombridge and his digital team agreed that by making the checkout and purchasing experience instant, right from the product page, with very minimal clicks would be a huge win for their brand.revenue due to the complexity of
