Ego Shoes Customer Success Story
Ego started using Google Shopping to provide incremental revenue, but with the company being so young, they lacked brand awareness and online presence. With a small product catalogue, Ego didn't feel Google campaigns were working well. Nor did they have a platform for managing the campaigns and so they ran these through an agency and using Ad Words.
Until recently, data on the effectiveness of their campaigns was being pulled manually, so they didn't know how well their campaigns were performing and couldn't drill down to work on the campaigns at a granular, product or margin level.
It also meant that Ego couldn't spend budget as wisely as they would like, as they didn't know what was performing well or badly, and how to modify spend accordingly. Despite having a strong catalogue to promote, restrictions in budget made an otherwise fast-moving business move slower than it would like to.
"Now, we have the information whenever we want it. The Intelligent Reach platform lets us look at all sorts of information that would have taken a long time to access previously.
We are well-informed all of the time and can look at each product margin individually and decide what the ROI should be, and therefore what our pricing and bidding prices can be," said Usman Riaz, Managing Director at Ego.
