The Performance Success Story

Pace Performance carries parts, accessories and performance components for every General Motors automotive need. The client is primarily a brick-and-mortar dealership with a secondary online retail site that brings in extra business.

Challenge:

Initially, the client did not seek out website improvements. However, they saw a demo of our new PartsLogic site search while at a large industry convention (SEMA) in the fall of 2021. The client was skeptical at first but decided on a three-month trial of PartsLogic site search in hopes of updating their existing on site search with a more helpful user experience. The client also hoped to grow past a revenue plateau

Solution:

After a three-month trial period of PartsLogic site search, the client saw an exponential increase in revenue from site visitors utilizing the new site search. Data also shows that, as of the first full quarter in use (Q1 2022), the 6% of site traffic that uses the new search drives nearly half (42.5%) of all revenue. When compared to the 17.4% of revenue it drove the previous quarter (Q4 2022), this is roughly an 83% difference.

The success of these results have turned the client into a long-term PartsLogic supporter.