RetentionX: LTV, Segmentation and Cohorts

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  • Custom Price:
    Free for 30 days, then $0.01 per active customer.

About the app

The retention platform for customer-centric brands

Customers share their preferences, needs, and wants every time they interact with your brand.

RetentionX collects all customer data, prepares it in ready-to-use analyses and allows you to feed all generated insights back into your marketing stack.

Increase Retention

Get all the analyses & tools you need to sustainably improve LTV.

- Identify the key customer segments that drive your business

- Learn what your ideal customer looks like and find similar ones

- Trigger more repeat purchases and increase LTV

Fight Churn

Find out who is predicted to churn when, and determine what might make them stay.

- Identify customers at risk of churning early on

- Incentivize them to come back by creating personalized experiences

- Increase the percentage of customers recovered and win back crucial LTV

Reduce Costs

Identify unnecessary costs and optimize the contribution margin of each and every order.

- Identify and take action on customers and products with high return rates

- Eliminate discount codes that are overused by bargain hunters

- Optimize your free shipping threshold

Maximize Sell-Through

Improve sell-through, margins and identify products that lead to maximum LTV.

- Find out which products attract the most loyal customers

- Identify products that customers buy again and again

- Increase AOVs through smart up- and cross-selling

Optimize Customer Acquisition

Find out which channels and campaigns your marketing budget is well invested in.

- Get the LTV of every campaign and channel

- Create powerful lookalike audiences based on your best customers

- Increase your LTV:CAC ratio

Automate Your Workflows

Integrate RetentionX into the stack of tools you rely on. No more copy-paste in excel.

- Set up email flows based on your customers' behavior

- Deliver world-class customer service by providing your teams with all insights

- Push real-time audiences to your ad channels

Analytics & Features

Get a brief overview of some of the built-in features

- Customer Segmentation

- LTV Analysis

- Cohort Analysis

- RFM Analysis

- Social Ads Automations

- Product Analytics

- Fully Automated Reporting & Analytics

- Customizable KPI Dashboards

Replaces various other analytics apps such as Google Analytics, Data Studio, Glew Analytics, Daasity, Order Analytics, DCKAP Analytics, Daton Analytics, Littledata, Supermetrics, PowerBI, Segment

App Features

360° Analytics

Stay on top of the KPIs that matter. Analyze across customers, products, channels, and subscriptions. Build powerful dashboards with pre-built visualizations and unlimited segmentation possibilities.

  • Customer analytics
  • Product analytics
  • Marketing analytics
  • Subscription analytics
Marketing Automations

RetentionX connects seamlessly with your technology stack, pulling data in and pushing customer profiles out to wherever they need to be.

  • Create powerful audiences: Facebook, Instagram, Google Ads & Tiktok
  • Build smarter email flows: Klaviyo, Mailchimp, Active Campaign
  • Deliver world-class customer service: Zendesk
  • Win more subscribers: ReCharge

Case Studies

Direct-to-Consumer Benchmarks

We've analyzed 500 direct-to-consumer (D2C) brands, 43M customers and $15B transactions to find out what separates the leaders from the laggards.

What can we learn from last year's hyper-growth brands and how can you replicate their growth?

Facebook Ads Success Stories

At RetentionX, we've worked with over 500 D2C brands to develop 10 of the most effective strategies and case studies for harnessing your data and insights in Facebook Ads™ to improve customer acquisition and retention.

Customer Reviews

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  • Custom Price:
    Free for 30 days, then $0.01 per active customer.


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