SALESmanago CDP and Marketing Automation

Build 360° customer profiles in a unified and persistent customer database with data collected from multiple sources and touchpoints. Manage structured and unstructured data with a single customer identifier.

You are probably not aware but the majority of your Online Store Customers would be willing to voluntarily give you the information about their interests and product preferences. These are called Zero Party Data. Listen to your customers by creating a Customer Preference Center and allow your customers to manage their interests, offer personalization & express declarative purchase intentions.

Create strategies to engage your customers, increase retention, improve their experience and sell more.

Increase your email CTR and OR by 400% using one-to-one emails with dynamic product recommendations. Stop guessing when the best time to send your weekly newsletter is. Send it individually to each contact on the best possible day and at the best possible hour.

Analyze your customers' transactional activity to predict the next purchase, the risk of churn, CLV and the communication channel most efficient for each buyer. Improve your marketing effectiveness and customer retention by adjusting the way you communicate with your customers depending on their stage in the buying cycle.