Sendlane Marketing Automation

From a very young age, Amy Wall found she loved two things: Energetic healing and makeup. After attending school to become an esthetician, she spent the 10+ years of her life building up her knowledge and expertise, eventually being labeled the Top Esthetician in the US in 2016.

Even though she had managed to start the first beauty team of its kind in Mendocino, California, and own a successful salon and spa, she still had bills piling up. The burnout was real. Amy decided to close the doors on her salon and go all-in on her online store The Skintessa where she would bring into harmony her years of skincare expertise and her knack for intuitive holistic touches that help people bring out their true inner beauty.

Five years after starting their mission to save the 3.7 million animals euthanized each year, PAWZ had grown a successful eCommerce brand. As they continued to grow, email marketing proved to be one of the main drivers of revenue, but it was clear something wasn't quite right. A deeper dive into their email marketing health revealed some issues that would make even a seasoned marketer cry. A lack of support caused the brand to go hunting for a new ESP.

A switch from Klaviyo to Sendlane resulted in PAWZ tripling their deliverability and a substantial increase in ROI from email in a short amount of time... Cue the fireworks!

Skybound started as a single comic book: The Walking Dead. The dark, dystopian zombie comic quickly gained avid readers worldwide and eventually landed a TV show based on and titled under the same name.

With one successful comic-turned-TV-show under their belt, Skybound went all-in on expanding the eCommerce side of their business, and email marketing soon found its way to center stage. However, their current email provider wasn't performing the way they needed.

A switch from Sendgrid to Sendlane helped Skybound increase deliverability and increased open-rates to as high as 80%.