Sweet is a leading customer and marketing analytics platform – built for retailers by retailers – with the ability to deliver insights and actions. Converting "so what?" into "do what?"
What problems does Sweet solve?
Sweet solves the problem of disparate and inconsistent data sources in order to provide a single unified view of the customer.
Sweet reduces the time spent by teams preparing analysis with out of the box insights leading to growth; supported by tools to action.
Sweet combines sales and marketing costs to provide key insights about ROI; linked to Customer Life Time value (CLV) and Cost per Acquired Customer (CAC) improving marketing decision making.
Sweet, with its own proprietary tracking technology, solves the key issues of marketing attribution at channel level; including both online and offline touchpoints.
Self serve marketing integrations
With self-serve integrations to Big Commerce, multiple email and marketing platforms, Sweet has the ability to deliver insights within hours; saving you time with analytics reporting to deliver an improved ROI on marketing spend.
Action via Audience Builder
With easy to use reporting dashboards, Sweet provides you with clarity for all your customer metrics (including subscription metrics from Recharge) and with our easy to use drag and drop Audience Builder, you have the ability to launch campaigns into core marketing channels – such as Email, Facebook and Google. No longer is your data locked up in dashboards – but ready to easily drive your business.
Single Customer View – including online and offline
With a focus on offline and online marketing channel analytics, the Sweet single customer view (SCV) combines multiple metrics to provide clarity on a customer's journey; allowing you to analyse your most profitable marketing channels and to acquire and retain customers with maximum efficiency.
And with customers increasingly swapping from websites to marketplaces, we combine Amazon and other marketplace data into SCV to provide key cross channel shopping insights; so no longer leaving you blind on cross-shopping behaviour.
We integrate with all your existing marketing platforms and stacks, including: Big Commerce, Recharge, Klaviyo, Mailchimp, Dotdigital, Facebook, Google, Google Ads, Bing, Amazon, and many more email and marketing platforms.
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