TikTok

Seamlessly add TikTok to your BigCommerce store and connect directly to your TikTok For Business account, where you can automatically sync your product catalog, add a shopping tab to your profile, create product links* that instantly connect shoppers with what they want to buy, and quickly create ads.

• Catalog sync: Automatically sync your BigCommerce product catalog to TikTok in minutes. Access TikTok catalog-based ad formats, including Collection Ads and Dynamic Showcase Ads, to promote all your products and point your audience to your BigCommerce checkout page.

• Shopping Tab*: Boost organic product discovery with a shopping tab directly on your TikTok account.

• Product Links*: Tag video posts with Product Links that lead to product detail pages or shopping catalog pages. Product Links appear natively on TikTok videos in place of links to effects, Wikipedia articles, recipes, etc.

• TikTok Marketing: Manage and create dynamic ad campaigns in minutes right from the app dashboard. Additional ad formats and objectives are available in the TikTok Ads Manager.

*TikTok Shopping features, such as shopping tab and product links, are available for select markets, platforms and merchants. Please contact your sales representative for more information.

Help the right shoppers find your profile and store with one of TikTok's powerful creative ad formats. Create unique and dynamic campaign videos using your existing images and select conversion objectives, all within the app.

• Promote: Bolster your organic videos to help you get more people to discover your videos, guide more people to your website, and improve your chances to gain followers. Product Links can be added to drive sales. Available within app integration only.

• Lead Generation: Seamlessly collect new leads on TikTok with instant, customizable forms. Integrate with CRM partners to help qualify and convert leads.

• Spark Ads: A native ad display format that leverage organic TikTok posts and features. Publish ads using your own TikTok account posts or organic posts from other creators (upon their authorization).

• Collection Ads: Maximize product discovery with custom product cards and drive immediate purchases by combining video ads, product cards, and a full-screen landing page in one ad.

• Dynamic Showcase Ads: Show most relevant products to interested users and target users who have expressed interest in your app (if any). Leverages your automatically synced catalog on BigCommerce and is optimized for large catalogs.

*The TikTok app integration supports limited campaign objectives and ad creation tools. Login to your TikTok Ads Manager for TikTok's full suite of ad formats and objectives, including Lead Generation, Spark Ads, Collection Ads, Dynamic Showcase Ads, and more.

Install the most advanced TikTok Pixel on your website with one-click to unlock advertising tools that help optimize the results of your campaign efforts.

Customize the TikTok Pixel to the exact events you want to track on the app's Analytics page, increase visibility in front of the right shoppers with the Advanced Matching feature, and maximize your return on ad spend through detailed performance tracking including multi-session attribution.