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As I was buying a book on as a present for one of our support ninjas, I noticed that when I clicked the “Add to Cart” button I was presented with an inline confirmation page instead of being taken to Amazon’s usual cart page. You can see the inline page in the screenshot I took above (click on it for a larger version).

In my opinion they may see a short term decline in sales because it breaks the typical buying process, but then again Amazon is Amazon – they run everything by the numbers so obviously they think this will increase their conversion rate.

Also, my guess is that 90%+ of people on Amazon buy just one item per order, so this is their attempt to get you through their virtual checkout as quickly as they can.

What are your thoughts? Have you seen this before? Like it? Hate it? Want it added to your store?

Let me know in the comments below.

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  • Adrian

    I certainly add my vote for this option.

    I made inquiries into a “soft add to cart” option as my client has customers who add multiple quantities of many different products so they are constantly going backwards and forwards to the cart and products. I have seen this before, used it and prefer it myself.
    If the inline page has the option to go directly to checkout then they can take that option if needed. The option to not include suggested products would be great as well

  • Keep it simple. My customers keep asking for a simple way to “soft add to cart” from their wish lists (up to 80 items).

  • Tim

    I add my vote for this option. Suggestive marketing works in most platform, and I would certainly use this feature.

  • I like this feature alot. Almost all big stores do some kind of “Suggestive Selling” and this has been proven to have positive results. Definatly have my vote for it

  • You have my vote. I would like to see related items instead of “customers also shopped for” so we can have some control of what we want to sell them.

  • I think it would be nice to have the option to use the inline page on my site. It seems like it make check-out snappier.

  • I like it.

    It would be a cool option to have for your customers.

    Also, with the new Big Commerce Software, will our XML product feeds be able to distribute to Amazon seamlessly?

    Thanks for an awesome product!

  • I second this!

  • Definitely add this. The simpler and quicker the better.

  • Personally, I like the idea. The cart we were using just before switching to BigCommerce added a feature like this just before our move (just a floating view cart page – no upselling). I tried their version briefly only to discover that Google Chrome users were suddenly unable to add items to their cart at all and hence unable to buy anything. Lesson learned: Be very, very careful with any tricky javascript & HTML when it so drastically effects the core ability of your site to receive orders. I’d love to see something like this in BigCommerce, but I’d have to be absolutely convinced that it was thoroughly tested and bug-free.

  • I would love to see this on my site. I think its a great way to keep people in the store. Currently when adding to a cart it takes you away from the products and you need to click back through the links to find the same place to view more. If the customer wants to keep browsing after adding an item its easy to do from the inline cart.

  • Every website converts differently, but I like the idea a lot. Check out how Hayneedle (dot) com handles their cart. I could see BigCommerce doing something really similar.

    Who’s going to suggest the idea on GetSatisfaction? :)

  • Hi Patrick. They always get me, yep. I always add 1-2 items more to my cart. Multiply that by the tens of thousands of orders they get each day and it definitely adds up.

  • Hi Richard. We’ve definitely been thinking about it. Me personally, I like it, but it’s not about what I think of course. If enough people vote for it on the community then it goes into BigCommerce, it’s as simple as that.

  • I wouldn’t say “forcing”. People get into a certain buying habit online and most still “expect” to be taken to a cart page after clicking the add to cart button. Having said that though, it’s something we’re looking to add as an option in a future release.

  • Thanks for the feedback.

  • TLC

    When I wrote “already in one of the ideas voted in the community forum”, I meant the “soft add to cart” (or inline confirmation) feature request. If bigcommerce can include the suggested products with the inline confirmation, even better, but let’s not get a ahead of ourselves Right now bigcommerce is forcing visitors to go into the cart every time they add something. Maybe take care of that first.

  • TLC

    The suggested products aside, more and more carts have this smooth popup telling you the item is added when you add to cart. It makes more sense, instead of having people click into the shopping cart and then click back out to where they were before, which causes the annoying white screen flash reload.

    Of course I want this feature added to bigcommerce. In fact I think it is already in one of the ideas in the community forum.

  • I also like it… It can’t hurt to show customers already going through the checkout other items…
    This method is used not only by the largest online retailers but also in the large multinational supermarkets! I know my kids fall for the “place a chocolate bar next the register and lure the parents into buying for them” trick!!! Same theory isn’t it?

  • They might be running A/B Tests!

    On a side note, what are you thought on the cart pop up in general Mitch? Some competitors of yours offer an option where you display the cart in a temporary window with the ability to go to the cart or continue shopping instead of sending them straight to the cart.

    Never been sure about this feature and was wondering what were your thought about it.


  • Patrick

    My immediate impression is that it strongly highlights and literally brings forward the suggested items, while superbly diminishing and removing the distractions that are available on a normal cart page. To me it clearly looks like an attempt to expand the cart purchase size.

    Also, their suggestions are two pretty good swipes at your wallet – the first is customers who bought your item also bought…a pretty good try for your money. The second is customers who shopped for your item also shopped for…not as strong as swipe one, but probably still pretty good.

    I am curious if their algorithms were effective for you.
    Did you click on or have interest in any of these items to learn more? Were you interested or tempted? Did you buy any of the suggested items? Add them to a wish list?

    It will be interesting to see if they stick with this method after a month or so. If they do, we may have our answer as to whether it is effective.

  • I also like it. As a store owner though, I don’t think I would force it on my customers without a highly visible option to not see the new screen if they choose not to.

  • It looks like a variation on a soft add to cart. I am a fan of having that as an option for my store.

  • I like it. It would be interesting to find out if it increases the conversion rate and if more customers add suggested products to their cart.

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