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As I was buying a book on Amazon.com as a present for one of our support ninjas, I noticed that when I clicked the “Add to Cart” button I was presented with an inline confirmation page instead of being taken to Amazon’s usual cart page. You can see the inline page in the screenshot I took above (click on it for a larger version).
In my opinion they may see a short term decline in sales because it breaks the typical buying process, but then again Amazon is Amazon – they run everything by the numbers so obviously they think this will increase their conversion rate.
Also, my guess is that 90%+ of people on Amazon buy just one item per order, so this is their attempt to get you through their virtual checkout as quickly as they can.
What are your thoughts? Have you seen this before? Like it? Hate it? Want it added to your store?
Let me know in the comments below.
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