Justine Cross is the Content Marketing Manager at Brightpearl - a retail operations platform for retailers, wholesalers and B2B businesses. Our mission is clear: automate the back office so merchants can spend their time and money growing their businesses. Our complete back office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse management and logistics. In addition, the solution has high-performing connectors to the major ecommerce platforms, such as BigCommerce. Over 1,200 businesses in 26 countries use our platform and we manage over 10m transactions and $3bn of business a year.