Following his passion for health and nutrition, Rick built his first business Trillium Health Products to over $75 million in sales in only 4 years, creating both the Juiceman and Breadman brands. While still in his early 30s, he founded Cesari Response Television, Inc. as a marketing agency to help other companies increase sales, build their brands and grow their businesses. A pioneer in direct response marketing he is responsible for helping to build many iconic household brands, products like Sonicare, The George Foreman Grill, OxiClean, Rug Doctor, Momentus Golf and more recently the GoPro Camera. He is the author of Buy Now and his newest book, Building Billion Dollar Brands. A sought after keynote speaker on brand building and marketing, his current company, Cesari Ignite helps small companies with their strategic planning and growth.