Web Smith is the Founder of 2PM and focuses on investing/advising digitally vertical native brands. Prior to this, he spent most of his time at the crux of digital media and eCommerce. Most recently working for Uncrate and then Gear Patrol (Hearst Magazines).He co-founded Mizzen+Main in 2012. There, he worked extensively to find a founder-product-market fit, voice, and cost-effective approach to establishing Mizzen+Main's market-leading position. He's been featured in the New York Times, TechCrunch, Pando Daily, Wall Street Journal, and Esquire. Previously, he's written for Forbes, TechCrunch, and the Wall Street Journal.