Consumer expectations aren’t what they used to be. The last two years have accelerated changes in what consumers expect to get out of their shopping experience, where trends like buy online, pickup in-store (BOPIS) and buy now, pay later (BNPL) are rapidly gaining traction.
Perhaps the biggest trend we see in the ecommerce landscape is in payment processing. When shoppers add a product to their cart, they expect a seamless checkout process with as little friction as possible.
As always, technology has evolved to meet rising consumer expectations. One-click checkout has become one of the easiest ways merchants can create a frictionless experience for customers. Data from Bolt One-Click show that enabling one-click checkout can Increase conversions by 53%.
At BigCommerce, we’re dedicated to providing our merchants with tools to make ecommerce easier and keep up with consumer trends and expectations. Not only that, but we also want to ensure that our merchants’ customers are getting a high-quality, frictionless experience on their site.
That’s why we’ve partnered with Bolt to integrate their solution onto our powerful ecommerce platform.*
Frictionless Checkout Means Higher Conversions
One-click checkout is more important than ever before. According to a new report from SalesForce, 56% of customers expect to find whatever they need from a company in three clicks or less. When those three clicks mean the difference between a sale and an abandoned cart, ecommerce sites must provide a clear path to checkout.
As we began the Bolt integration on our platform, we quickly found it resonated with purchasers. During Cyber Week 2021, we saw that 9% of all Cyber Week purchases on our platform were made using Bolt. Considering that the integration was still in the closed beta phase, the trend is clear: users want the ease and convenience of one-click checkout and gravitate toward this solution.
Lightning-Fast Checkout with Bolt
Since its inception, Bolt has provided a world-class solution to merchants across the globe.
1. Keep your checkout.
Embedded One Click gives you the flexibility to keep your guest checkout flow. Skip the headache of remembering passwords and filling out long forms. Every shopper in the Bolt network can easily check out from your store with a single click.
2. Ready in minutes.
Get one-click checkout with easy configuration. Simply turn on Bolt in the Payment Settings page of your BigCommerce control panel, connect your payment processor and you’re ready to go.
Bolt has over 160 pre-built integrations with payment processors, alternative payment methods, tax, shipping, back office ERP and more.
4. Network and data benefits.
Gain business insights on network-driven transactions by simply logging into the Bolt merchant dashboard. There you can access data on network-driven sales volume, account creation, AOV, and more with embedded accelerated checkout.
5. No GMV requirement.
Bolt is now available to all BigCommerce merchants regardless of annual online sales volume.
Good for Merchants and Consumers Alike
Bolt’s One Click Checkout isn’t just good for merchants. Millions across the globe use Bolt to improve their shopping experience no matter what merchant they’re buying from.
1. Access to the Bolt Network.
Once a customer signs up to be part of the Bolt Network, they can shop between all merchants on the network quickly and easily.
2. A personalized post-checkout experience.
Merchants can easily personalize the post-checkout experience for their Bolt customers. Sure, that can mean more conversions, but it can also mean a happier customer in the long run.
The Final Word
Are you ready to improve your checkout experience and potentially improve your conversions? Learn more about joining the network of millions of customers and storefronts across the world using Bolt One Click checkout below.
Learn More about Bolt here.
*PLEASE NOTE: Bolt integration will not yet be available to all customers.
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