Ecommerce Design

Building, designing and tweaking an ecommerce store’s design has never been simpler for anyone looking to sell online. But as online store design has gotten easier for merchants, shoppers’ standards of excellence have risen at the same time. To stand out from the competition and ensure that visitors to your site trust your business you need design that will elicit a positive response and convey the superiority of your brand.

Ecommerce design affects every aspect of your business:

  • User Experience – Can they find the information and products they’re looking for to maintain interest in your brand, regardless of what device they use?
  • Revenue and conversion: Does the design encourage website visitors to complete checkout and make a purchase?
  • Brand Perception: Does every aspect of your ecommerce website convey the brand promise that makes your business special?

These are the questions our customers have been asking for years, and we have the answers. The articles, guides and curated examples below will show you what customers are looking for — and how you can achieve it. You’ll learn:

  • How to implement responsive design so that customers have a seamless experience on your site
  • The best design elements to use on your store
  • How to unlock the power of your ecommerce platform to create a truly unique design
  • When it may be the right time to redesign your website — and how to do it without disrupting sales
  • Why customizing your website is worth the extra effort — and how to do it in practically no time at all

Ecommerce Design

How To Drive Sales & Solve The Mobile Conversion Problem in The New Mobile-First World

/ 4 min read

This past summer, Exxel Outdoors, the parent company to multiple outdoor brands including Kelty and Sierra Designs, overhauled all seven…

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Ecommerce Design

How to Create Ecommerce Product Videos That Sell & Convert (Tips + Examples)

/ 37 min read

It’s not just you. Traffic is getting more expensive. Since Google’s SERP update to remove right-hand rail ads, CPC to…

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Ecommerce Design

14 Back-to-School Shopping Trends & Tips to Win Increasingly Discount-Hungry Shoppers

/ 10 min read

Haven’t quite yet gotten ahead of launching your back-to-school promotions? Good. Data from the National Retail Federation suggests parents are…

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Ecommerce Design

78 Best Ecommerce Website Design Examples & Award Winners

/ 29 min read

More than 20% of online shoppers cite bad site design and navigation as a primary reason for abandoning a cart or…

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Ecommerce Design

Essential Shaping Light Tutorial: The Pros and Cons of Continuous, Speedlight and Monolight Setups

/ 4 min read

Shaping light is a vital photography skill. I say “shape” for a reason: improving lighting doesn’t simply mean adding more…

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Ecommerce Design

New BigCommerce Themes Offer More Options for Small and Mid-Sized Stores

/ 2 min read

Earlier this year we announced 67 new BigCommerce storefront designs developed by Pixel Union, a leading ecommerce design agency whose themes…

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