How To Sell Online

As online sales continue to skyrocket and launching a webstore gets increasingly simplified, the “why?” of selling online has quickly been replaced by “how?”

The opportunity to build a thriving online business has never been greater — but first, you need to answer a few questions:

  • How to pick an ecommerce platform?
  • Self-hosted or SaaS?
  • What products to sell?

And once you decide on your strategy, you need to give online shoppers a reason to purchase your products. That’s why the BigCommerce blog is here to help you learn the ins and outs of how to sell online.

Below you’ll find our repository of guides, best practices, tips and tricks to starting a successful ecommerce business. We’ll teach you everything you need to know so you can start selling products online, including:

  • How to build an online store that stands out from the competition
  • Conduct competitive analysis and identify the money-making products
  • Set up your online store for inventory, shipping and fulfillment
  • Optimize your ecommerce store for conversion
  • Nurture your customers so they keep coming back to buy your products

Ecommerce Marketing

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Their Efficiency in 2017)

/ 11 min read

I was once asked what the very first thing I’d do if I were to launch a brand new, startup…

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How To Sell Online

The 8 Must-Follow Business Principles That Drove 832% Growth and $5M in Revenue

/ 12 min read

A few years after high school, I read “The 4-Hour Workweek,” quit my job and moved to Buenos Aires. I…

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How To Sell Online

How I Grew, Valued, and Sold My Ecommerce Business — The Why, Who & What’s Next

/ 9 min read

You dream of becoming a successful entrepreneur, building a business from a single idea, and growing it into a thriving…

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Ecommerce Expertise

How a $1,000,000 Loss Turned into a $22,000,000 Gain

/ 10 min read

I always joke with my colleagues and friends who want to start a business by telling them: You don’t really…

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The Best Ecommerce Platform for Growing Sales

BigCommerce customers close 34% more online sales than stores on other platforms, and save up to $100,000 on maintenance and application costs. You don’t have the time or money to stay put.

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Ecommerce Design

The Complete Ecommerce Product Photography Guide to Starting Up, Selling More and Reinforcing Your Brand

/ 53 min read

How important are product images to ecommerce? Hmm… let’s ask the VP of Google Shopping: When you’re shopping online, product…

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Ecommerce Marketing

Ecommerce Landing Page: Secrets and Optimization Tips for 14,575% Growth

/ 11 min read

After analyzing billions of impressions, with the people-based approach to landing page optimization, BounceX has found that brands see a…

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