How To Sell Online

As online sales continue to skyrocket and launching a webstore gets increasingly simplified, the “why?” of selling online has quickly been replaced by “how?”

The opportunity to build a thriving online business has never been greater — but first, you need to answer a few questions:

  • How to pick an ecommerce platform?
  • Self-hosted or SaaS?
  • What products to sell?

And once you decide on your strategy, you need to give online shoppers a reason to purchase your products. That’s why the BigCommerce blog is here to help you learn the ins and outs of how to sell online.

Below you’ll find our repository of guides, best practices, tips and tricks to starting a successful ecommerce business. We’ll teach you everything you need to know so you can start selling products online, including:

  • How to build an online store that stands out from the competition
  • Conduct competitive analysis and identify the money-making products
  • Set up your online store for inventory, shipping and fulfillment
  • Optimize your ecommerce store for conversion
  • Nurture your customers so they keep coming back to buy your products

How To Sell Online

The Definitive Guide to Selling on Amazon

/ 102 min total read

As a former journalist, the plethora of clickbait headlines across the web is nauseating. I’ve had to draw the line…

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Ecommerce Marketing

The 8 Tools and Strategies Proven to Acquire New Customers & Increase Customer Engagement

/ 14 min read

How is a sinking ship different from a failing ecommerce site? At least the captain can go down with their…

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Ecommerce Marketing

Ecommerce Return Policy Template: How to Write a Returns and Refunds Policy to 3X Sales [Examples Included]

/ 14 min read

A solid ecommerce return policy can make or break a sale or turn a visitor into a customer for life.…

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Ecommerce Marketing

Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

/ 17 min read

Cyber Week is officially over. Black Friday and Cyber Monday –– the two largest online selling days of the year…

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The Best Ecommerce Platform for Growing Sales

BigCommerce customers close 34% more online sales than stores on other platforms, and save up to $100,000 on maintenance and application costs. You don’t have the time or money to stay put.

Ecommerce Marketing

Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability

/ 20 min read

Putting an effective ecommerce shipping strategy in place is one of the most impactful steps you can take to grow…

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Ecommerce Marketing

How Explainer Videos Speed Up Conversions + 13 Examples of Ecommerce Brands Putting Them to Use

/ 9 min read

Even if you didn’t know what it was called at the time, you’ve almost certainly seen an explainer video before.…

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