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Why Advertise on Facebook?
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Earlier this year, Facebook publicly announced a change in their News Feed algorithm that further reduces organic visibility for businesses. This means you need to utilize Facebook Ads to reach your current and future customers. This is not the first time Facebook has announced something exactly like this.
But this change can be a good thing if you fully acknowledge and adapt your business with the Facebook shift that has taken place, then plan accordingly to take advantage of Facebook’s extremely powerful advertising platform.
There are over 3 million advertisers on Facebook, meaning there is a lot of noise to cut through if you want your brand to be seen. But if you have a Facebook business page, Facebook practically requires that you pay in order to be seen.
As I mentioned, the platform’s algorithms have evolved to favor the user and remove any branded posts the user hasn’t engaged with from their feed, forever changing the Facebook marketing landscape in the process.
If your posts aren’t highly engaging, or if you don’t post all that often, it’s likely very few of your followers will be ever see anything you post.
And honestly, that’s okay because your retail business isn’t a content machine.
Your products, your customer service and your industry expertise is where you excel.
And that’s also where a tactical Facebook Advertising business strategy can help you drive the increased traffic and higher sales you are working for. In the following guide, I’ll walk you through everything you need to know to maximize profits from your Facebook Advertising campaigns:
- Which to use
- When and why
- How to set them up
- What they should look like
- What they should say
There’s no single “best” way to advertise on Facebook, but in the following chapters, you’ll learn how to create, set up, organize and run highly-targeted campaigns to grow your customer base, revenue and business.