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Pruvit Gear: Saving $1,000,000 annually + custom print-on-demand services
Why they won
SUCCESS PARTNERS was a finalist for the Innovation Award for Agency Innovation for their work on Pruvit Gear.
For print-on-demand product personalization generating millions in revenue.
Business stats
Who submitted (and is quoted below): Jonathan Ybarra, Partner
Year founded: 2015
Headquartered: Dallas, Texas
Ecommerce vertical: Sports & Outdoors
Agency used: SUCCESS Partners
Business outcomes of the innovation
$1,000,000 saved annual by migrating from Magento to BigCommerce
312% increase in conversion rate
What they do
Pruvit Gear is an online apparel, print-on-demand and active-lifestyle brand.
The challenge behind the innovation
We do millions in print-on-demand revenue on an annual basis, so it was imperative that we find a solution for BigCommerce prior to deciding to move the brand from Magento to the BigCommerce platform.
How they make it work
SUCCESS Partners is the first BigCommerce Partner to offer Print-on-Demand services. Not to be confused with ‘Brand-on-Demand’, like Printful, we integrated with XMPie (Xerox) to offer our customers Variable Data Printing, like business cards for example.
It definitely was not easy. We had to be creative with our app creation since the Cart API hadn’t been released.
Final word
We saved over $1,000,000/yr and increased conversion rates 312%.
Our VDP/”Print-on-Demand” service didn’t skip a beat and continues to grow.
Our analytics show a reduced number of cart abandonment across the board due to the clean user interface that BigCommerce was able to offer.
Tracey is the Director of Marketing at MarketerHire, the marketplace for fast-growth B2B and DTC brands looking for high-quality, pre-vetted freelance marketing talent. She is also the founder of Doris Sleep and was previously the Head of Marketing at Eterneva, both fast-growth DTC brands marketplaces like MarketerHire aim to help. Before that, she was the Global Editor-in-Chief at BigCommerce, where she launched the company’s first online conference (pre-pandemic, nonetheless!), wrote books on How to Sell on Amazon, and worked closely with both ecommerce entrepreneurs and executives at Fortune 1,000 companies to help them scale strategically and profitably. She is a fifth generation Texan, the granddaughter of a depression-era baby turned WWII fighter jet pilot turned self-made millionaire, and wifed up to the truest of heroes, a pediatric trauma nurse, who keeps any of Tracey’s own complaints about business, marketing, or just a seemingly lousy day in perspective.