Omnichannel Strategies / Selling on Amazon

The Definitive Guide to Selling on Amazon

Tracey Wallace / 102 min total read

Table of Contents

Chapter 1 The Case for Multi-Channel Expansion to Marketplaces Chapter 2 Selling Swimwear to Alaskans: How 3 Retailers Successfully Expanded on Amazon
Chapter 3 Is Your Business a Good Fit for Amazon? Chapter 4 Reselling on Amazon – Thoughts from The Former Head of Selling on Amazon
Chapter 5 A Handy Amazon Seller Account Setup Checklist to Drive Sales Chapter 6 Amazon Selling Strategies to Get You Started Now
Chapter 7 Amazon Selling Pitfalls Even the Savviest Sellers Forget [Infographic] Chapter 8 How One Pillow Manufacturer Is Putting Amazon Fraudsters to Bed, One Scammer at a Time
Chapter 9 The Amazon Buy Box: How It Works for Sellers, and Why It’s So Important Chapter 10 How to Master Amazon SEO and Move Your Products up the Search Rankings in 2018
Chapter 11 How to Successfully Market Products on Amazon & Think like a Buyer [2018] Chapter 12 The Secret Amazon Pricing Strategy to Crush the Competition
Chapter 13 Amazon Revenue Calculator: Selling Fees, Metrics & More [Infographic] Chapter 14 How to Make $5,000 an Hour Selling on Amazon
Chapter 15 The 4 Secrets of Long-Term Amazon Success [including FBA] Chapter 16 47 Essential Selling on Amazon Tips to Grow Sales and Win Market Share
Chapter 17 Using BigCommerce to Sell on Amazon

As a former journalist, the plethora of clickbait headlines across the web is nauseating.

I’ve had to draw the line plenty of times in my writing career, refusing to call something “definitive,” comprehensive” or “all-inclusive” if it wasn’t that.

This piece of content required no such moral delineation.

This book’s headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters.

It is by far the most complete and actionable information out there discussing how exactly to sell on Amazon.  

Here are some things you’ll find throughout the book.

Topics You Will Learn About In Our Selling On Amazon Guide:

  • The benefits of selling on Amazon.
  • Amazon success stories for inspiration.
  • How to determine if you should sell on Amazon.
  • Actionable Amazon SEO strategies.
  • Understanding the Amazon a9 algorithm.
  • 7 skills you must have to win on Amazon.
  • Pitfalls that trip up even the best Amazon sellers out there.
  • A step-by-step guide to determining your actual Amazon revenue.
  • How you could lose on Amazon by winning – and other tips and tricks to avoid a double-sided sword.
  • How expanding to Amazon helped a Water Polo company successfully sell swimwear to Alaska.
  • How to win the Buy Box, as told by Feedvisor, the unencumbered champion of Buy Box wins, where 82% of Amazon’s sales happen.
  • Why mobile matters most – 70% of Amazon customers made purchases on Amazon’s mobile site – and how to optimize for it.
  • Pricing and repricing strategies for both resellers and private label sellers alike – plus tips to make you more, faster.
  • How to get a 320% increase in sales in less than 10 minutes (hint: Amazon has SEO, too).
  • What The Mountain has to do with an Amazon customer review legend – and how you can jump start your own with a simple email.
  • Growth hacking tips and tricks that could earn you $5,000 for every hour you spend focused on Amazon.

Take This Book With You

This full guide (all +17 chapters and +50 experts and their insights) is more than 35,000 words. That’s a lot to read on a screen.

So don’t! Download the guide below to print it out, take it with you, and start selling more on Amazon.

Download Now

This is actually the second publishing for this book – an updated version for 2018.

The original book was eight months in the making –– with the first email sent out to a subject matter expert on January 21, 2016. That first book was launched in August 2016.

That timing is critical.

BigCommerce had just recently published the first ever Amazon Sellers’ Solution Provider Directory –– highlighting more than 200 solution providers across a wide range of Amazon needs and complexities.

It was our most downloaded piece of content at that time.

James Thomson, former head of Selling on Amazon and an an author you’ll see plenty of times throughout this book, was the mastermind behind that project.

His name and proposal landed on my desk in the hibernation days between Christmas and New Years, when most Americans and almost all retailers are in the throes of a rest period following the holiday rush.

“I know it’s the holidays, but please just hop on a call with him,” a colleague pleaded. “You’ll like what he has to say.”

That 30-page book was published two weeks later, forcing itself to the top of priority cycles that typically take much longer –– especially with multiple team members out on vacation.

It was all hands on deck – and I had called them there, asking many to spend a few extra hours to help me make this book come to life.

I was putting my neck on the line – calling in favors before the first day of the new year even began.

It was that good.

Soon, I was sending James emails asking him to review a table of contents for a longer-form, more comprehensive piece on how to sell on Amazon.

It’s safe to say that my call with James that late December day was a light-bulb moment for me.

“This stuff is complex,” I told him, “but the revenue opportunity for our customers is too ridiculous to ignore. Our merchants need the absolute best, most pertinent information to make this work. I won’t waste their time.”

He agreed, and the vetting process began. That first email went out. This 35,000+ word book had its first heartbeat of life.

The 2016 version had 15 chapters, featuring the insights of more than 30 Amazon subject matter experts.

This year’s version for 2018 has 17 chapters, featuring the insights of more than 50 Amazon subject matter experts.

A few include:

  • Andrew Tjernlund, Multi-Million Dollar Merchant and Amazon Consultant
  • Bryan Bowman, Founder, AMZ Profit Pros
  • Eyal Lanxner, CTO, Feedvisor
  • James Thomson, Partner at the Buy Box Experts, Founder of The PROSPER Show, Former Head of Selling on Amazon
  • Kai Klement, Co-founder and Multi-Million Dollar Merchant, KAVAJ
  • Kevin Rizer, Founder, Private Label Podcast
  • Lauren Shepherd, Senior Marketing Manager, Teikametrics

We left no stone unturned, nor did we include any information we believed to be superfluous.

You will find everything you need to start selling and winning on Amazon in this book.

I can also assure you it will be a vital resource you continue to reference as you grow Amazon as a revenue channel.

Even for those sellers already highly profitable on Amazon, there are nuggets of insight to even further increase sales and operationalize your Amazon business.

What are you waiting for?

  • Dive in.
  • Take action.
  • Grow your business.

And let us know if you have any questions.

In the meantime, here’s the quick starting list of everything covered in this book, boiled down to 8 steps.

How Do I Quickly Get Started Selling On Amazon?

  1. Decide on items you will be selling through Amazon.
  2. Choose your Amazon selling plan. The professional plan costs $39.99 per month and individuals pay $0.99 per item sold.
  3. Register to start selling.
  4. List your products.
  5. Drive traffic to your listings (described in detail throughout the guide).
  6. Generate sales.
  7. Ship orders.
  8. Get paid — payments will be deposited in your bank account.

Want more insights like this?

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