Chapter 18 Silver Jewelry Club: The newest flash sale site on the block

Tracey Wallace / 1 min read

Why they won

Silver Jewelry Club was a finalist for the Innovation Awards.

For launching a custom flash sale site on SaaS, saving thousands in development costs.

Business stats

  • Who submitted (and is quoted below): Amit Vora, CEO
  • Year founded: 2017
  • Headquartered: Los Angeles, California
  • Ecommerce vertical: Apparel & Jewelry
  • Website
  • Facebook
  • Twitter

Business outcomes of the innovation

  • $1,000s saved with SaaS over custom development

What they do

Flash sale site selling a single piece of jewelry each day.

The challenge behind the innovation

We wanted to create a flash deal site. Since we only sell in a specific category, the challenge was to keep the site interesting and appealing. After much brainstorming, we came with the idea to do a time-based deal –– rather than event based.

The main challenge in doing this was how to serve one product for a set amount of time. Furthermore, we did not want the deal to show if the item was out of stock.

Another challenge was to randomize the product based on categories to keep the site interesting and to show a preview of the next product.

How they make it work

We first thought we needed to customize the entire site and would have to spend thousands of dollars, but after research we found BigCommerce partner Source Web Solutions in Texas.

Through their experience and knowledge, we were able to develop the entire site on BigCommerce, saving us thousands of dollars and giving us a reliable platform.

Final word

We started less than a month ago and we are already seeing sales, and more importantly, repeat customers.

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Table of Contents

IntroThe 19 Most Innovative Ecommerce Brands of 2018
Chapter 1 Seriously Silly Socks: Personalization + pick, pack, ship simplification.
Chapter 2 Bob Johnson’s Computer Stuff: Future-proofing on-site search
Chapter 3 Andie Swim: Fixing a broken industry purchasing funnel for good
Chapter 4 Beer Cartel: Content marketing for a 34% gain in sales
Chapter 5 Autograph Foliages: Migrating to a 40%+ in revenue
Chapter 6 Berlitz: Selling online courses to modern ecommerce shoppers
Chapter 7 dutil.: Removing gender barriers from the online shopping experience
Chapter 8 Flip Flop Shops: Multi-store pick, pack, ship and in-store pickup
Chapter 9 Freund Container: B2B empowerment through RESTful APIs
Chapter 10 Glory Cycles: High-end product-level customization for an expert customer
Chapter 11 Ironlak: Streamlining checkout complexity in a local hosting environment
Chapter 12 NaturallyCurly: Integrating data across EDI and API endpoints
Chapter 13 Neon Poodle: International expansion on steroids
Chapter 14 Pruvit Gear: Saving $1,000,000 annually + custom print-on-demand services
Chapter 15 Restaurantware: B2B & B2C in a single dashboard
Chapter 16 Rollie Nation: Building innovation into the fabric of the brand (UX included)
Chapter 17 Sam’s Furniture: Online furniture browsing + buying customers can’t resist
Chapter 18 Silver Jewelry Club: The newest flash sale site on the block
Chapter 19 Sorority Specialties: Catering to Gen Z’s ecommerce expectations


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