Ecommerce Success Stories

Silver Jewelry Club: The newest flash sale site on the block

Tracey Wallace / 1 min read

Why they won

Silver Jewelry Club was a finalist for the Innovation Awards.

For launching a custom flash sale site on SaaS, saving thousands in development costs.

Business stats

  • Who submitted (and is quoted below): Amit Vora, CEO
  • Year founded: 2017
  • Headquartered: Los Angeles, California
  • Ecommerce vertical: Apparel & Jewelry
  • Website
  • Facebook
  • Twitter

Business outcomes of the innovation

  • $1,000s saved with SaaS over custom development

What they do

Flash sale site selling a single piece of jewelry each day.

The challenge behind the innovation

We wanted to create a flash deal site. Since we only sell jewelry in a specific category, the challenge was to keep the site interesting and appealing. After much brainstorming, we came with the idea to do a time-based deal –– rather than event based.

The main challenge in doing this was how to serve one product for a set amount of time. Furthermore, we did not want the deal to show if the item was out of stock.

Another challenge was to randomize the product based on categories to keep the site interesting and to show a preview of the next product.

How they make it work

We first thought we needed to customize the entire site and would have to spend thousands of dollars, but after research we found BigCommerce partner Source Web Solutions in Texas.

Through their experience and knowledge, we were able to develop the entire site on BigCommerce, saving us thousands of dollars and giving us a reliable platform.

Final word

We started less than a month ago and we are already seeing sales, and more importantly, repeat customers.

Want more insights like this?

We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Don’t miss a post. Sign up for our weekly newsletter.

Table of Contents


    Tracey Wallace

    Tracey Wallace

    EIC, BigCommerce | Founder, Doris Sleep

    Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming.She is also the Founder of Doris Sleep, a bed pillow company selling 100% certified recycled plastic bottle filled pillows in three custom sizes.

    View all posts by Tracey Wallace
    Leave a Comment

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Less Development. More Marketing.

    Let us future-proof your backend. You focus on building your brand.