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Silver Jewelry Club: The newest flash sale site on the block

Why they won

Silver Jewelry Club was a finalist for the Innovation Awards.

For launching a custom flash sale site on SaaS, saving thousands in development costs.

Business stats

  • Who submitted (and is quoted below): Amit Vora, CEO

  • Year founded: 2017

  • Headquartered: Los Angeles, California

  • Ecommerce vertical: Apparel & Jewelry

  • Website

  • Facebook

  • Twitter

Business outcomes of the innovation

  • $1,000s saved with SaaS over custom development

What they do

Flash sale site selling a single piece of jewelry each day.

The challenge behind the innovation

We wanted to create a flash deal site. Since we only sell jewelry in a specific category, the challenge was to keep the site interesting and appealing. After much brainstorming, we came with the idea to do a time-based deal –– rather than event based.

The main challenge in doing this was how to serve one product for a set amount of time. Furthermore, we did not want the deal to show if the item was out of stock.

Another challenge was to randomize the product based on categories to keep the site interesting and to show a preview of the next product.

How they make it work

We first thought we needed to customize the entire site and would have to spend thousands of dollars, but after research we found BigCommerce partner Source Web Solutions in Texas.

Through their experience and knowledge, we were able to develop the entire site on BigCommerce, saving us thousands of dollars and giving us a reliable platform.

Final word

We started less than a month ago and we are already seeing sales, and more importantly, repeat customers.

Tracey Wallace avatar

Tracey is the Director of Marketing at MarketerHire, the marketplace for fast-growth B2B and DTC brands looking for high-quality, pre-vetted freelance marketing talent. She is also the founder of Doris Sleep and was previously the Head of Marketing at Eterneva, both fast-growth DTC brands marketplaces like MarketerHire aim to help. Before that, she was the Global Editor-in-Chief at BigCommerce, where she launched the company’s first online conference (pre-pandemic, nonetheless!), wrote books on How to Sell on Amazon, and worked closely with both ecommerce entrepreneurs and executives at Fortune 1,000 companies to help them scale strategically and profitably. She is a fifth generation Texan, the granddaughter of a depression-era baby turned WWII fighter jet pilot turned self-made millionaire, and wifed up to the truest of heroes, a pediatric trauma nurse, who keeps any of Tracey’s own complaints about business, marketing, or just a seemingly lousy day in perspective.