BigCommerce Delivers the Sparkle and the BANG!
Change came in the form of vetting other ecommerce platforms and for Red Apple it came down to BigCommerce and Shopify.
“When we got into the nuts and bolts of the two platforms, it really felt like Shopify was geared more towards smaller merchants and startups, even though I know there are some pretty big sites that work off of Shopify,” said Burda. “On the other hand, BigCommerce appeared to have all of the best practices in place so we didn’t have to create a work around, for example, how a category tree should optimally be set up. With Shopify, they deal with a totally different architecture for the categories, which is really free form and doesn't leave you in a good place to know what the best practices really are.”
During its assessment of BigCommerce, Red Apple was pleased to learn the platform has a seamless integration with Braintree, a payment processing tool that previously worked well for the company. This gave Red Apple confidence that it could migrate to BigCommerce and be successful.
But there were more compelling factors for why Red Apple chose BigCommerce, including:
- Stable hosting with high-industry standard uptime
- Content delivery network (CDN)
- Native image optimization
- Improved site speed
- Platform security measures
“We appreciate how BigCommerce takes care of all the IT stuff like firewalls and intrusion detection to make sure our site remains up. This was really a big thing for us in terms of switching over to BigCommerce,” Nutzman said.
Another big thing Doug and Justin realized after making the switch was the joy of working with BigCommerce’s tech support team, fondly called their silent partner. “We received incredible support that was essential in helping us launch our website,” said Nutzman. “Being able to chat with someone on the team or give them a call and get answers was incredibly helpful.”
- Warehouse and Inventory Management Software
- Product Inventory Management
- Product Data Management Platform
- Ecommerce Fraud Protection
Using Apps to Stay Connected to the #PYROSQUAD
Red Apple considers itself to be a personable business and felt the batch and blast email marketing it was sending did not accurately reflect the brand. To communicate with its audience in a more personalized manner, Red Apple began using Klaviyo as its email marketing platform. Smile.io powers the company’s PyroCoin rewards program and Stamped.io manages its customer reviews.
“To have these kinds of apps that work with BigCommerce gives us a lot of flexibility to get really creative with how we're interacting with our customers and how they're interacting with us. The combination is really powerful,” said Burda.
Design Intelligently. Develop Intentionally.
Red Apple described its working relationship with Digitlhaus, its design and development agency, in a single word — synergistic. The agency migrated Red Apple from Magento 2 to BigCommerce and was the driving force behind the creation of custom features and integrations as well as a fully custom multi-store warehouse shopping experience.
“We had a vision and Digitlhaus delivered on it. We now have a visually striking, fast-loading website and I couldn’t be happier. They were a really good partner to work with,” said Burda.
“We appreciate how BigCommerce takes care of all the IT stuff like firewalls and intrusion detection to make sure our site remains up. This was really a big thing for us in terms of switching over to BigCommerce.”
Ecommerce Director, Red Apple Fireworks
“To have these kinds of apps that work with BigCommerce gives us a lot of flexibility to get really creative with how we're interacting with our customers and how they're interacting with us. The combination is really powerful.”
Founder & Owner, Red Apple Fireworks