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July 28, 2015 08:00 am EDT

At 75 Years Old, Di Bruno Bros. Revamps Online Store for Modern Age

Commerce experts Groove help re-launch online store for iconic gourmet food provider; online orders increase 19.5 percent after migrating to Bigcommerce Enterprise

PHILADELPHIA, PA — July 28, 2015 —Bigcommerce and Groove, a Baltimore-based creative marketing, web design and development agency, today announced the re-launch of Di Bruno Bros.’ online store. As part of a strategic plan to expand its online retail operations, Di Bruno Bros., a specialty retailer of the year award recipient and central figure in the burgeoning Philadelphia culinary industry, selected Bigcommerce Enterprise over competitive platforms to power sales of its unique collection of specialty foods and gifts to consumers nationwide. Since its re-launch, the new Di Bruno Bros. store has seen a 19.5 percent increase in online orders as well as a 43 percent improvement in conversion rates.

“This site reflects the true essence of the Di Bruno Bros. organization,” said Mack McGee, Groove principal and executive vice president. “The Di Bruno team is a passionate group focused on providing quality products and education about gourmet foods to its customers. We’re confident the website will drive growth for this rapidly expanding sales channel. As for now, the site captures everything but the aroma of Di Bruno’s magical stores. We are working on that, too.”

Prior to the redesign, Di Bruno Bros.’ mobile shopping experience converted at a rate that was considered low by industry standards. With nearly 40 percent of the former site’s traffic coming from mobile devices, Groove was tasked with developing a responsive, mobile-optimized experience that enabled Di Bruno Bros. to capture incremental revenues from mobile shoppers.

“Groove helped us embrace the intuitive Bigcommerce platform and surpassed our design expectations, building a powerful digital experience around our values of great food and great people,” said Bill Mignucci Jr., Di Bruno Bros. president.

Additionally, it was critical that Di Bruno Bros.’ new store design reflect the company’s iconic brand and customer service, offering ease of use for the online shopper and optimal search functionality. Unlike Di Bruno Bros.’ previous platform, by developing on the Bigcommerce Enterprise platform Groove was able to deliver a robust functionality within budget while reducing total cost of ownership and providing a more flexible framework for further development. The new platform also provides Di Bruno Bros.’ the ability to measure transactions through enhanced reporting tools to aid in marketing optimization.

“As we explored ecommerce platform options, we discovered we didn't need the complexity offered by our previous system,” said Janeane Tolomeo, marketing and content manager, Di Bruno Bros. “The digital space continues to change exponentially, and having a platform proven to keep pace with trends and functionality advances was important to us. Bigcommerce is always updating and listening to its customers, giving us great confidence our investments in our site will continue to pay dividends now and in the future.”

Di Bruno Bros. has put the same level of resources behind the online store launch as it has in a new brick-and-mortar location. Online and mobile customers are now able to shop and ship more products across the country, including a collection of Di Bruno Bros. bestselling items and unique gift baskets. The site also features specialty foods categorized by customer mood, and offers educational tools and videos.

To learn more about Bigcommerce Enterprise and Groove’s services, visit: https://www.bigcommerce.com/experts/groove